ATTENTION: Consultants
Are things tougher than you expected back when you left your corporate job?
Do you sigh when you see all the empty slots on your client calendar?
Do you feel frustrated that, even though you provide excellent consulting services, you’re still not getting the number of clients you need?
Business Can Be A Lonely Place
Running your own business can be a lonely place.
You may be worried about some of these unspoken fears:
- Not being able to pay the bills.
- Never reaching your financial goals.
- The embarrassment of failing at your new venture.
- Letting down loved ones who’ve supported you.
- Having to get a job or, worse, go crawling back to your old boss.
What’s Your Plan?
You need a step-by-step plan to follow to bring in more HR consulting work.
You need a plan that’s tailored to you and your situation.
You’re an expert in your area of HR
You deserve lots of well-paid consulting work with clients who respect you.
But . . .
Sales & Marketing Is Hard
You’re not an expert in the field of sales & marketing.
You should know: It’s not your fault.
Sales & marketing weren’t meant to be your natural areas of expertise.
I Know How It Feels
It was the same for me all those years ago…
The #1 obstacle I faced when starting my HR business was … knowing what to do next.
That helpless feeling of being stuck.
- What should I do next?
- Do I need a blog?
- Should I be running paid ads somewhere?
- What do I say on LinkedIn?
- Which types of companies should I approach?
- Should I write a book?
- What about Google AdWords?
- What should I say on my website?
- Should I be making videos?
- How should I send emails? Mailchimp, Mailerlite, something else?
- How do I decide what to offer?
- I can’t find the right angle to pitch in sales meetings!
- How do I get more clients?
- HOW DO I MAKE MORE MONEY?
Long hours at your desk combined with reading WAY too many blog posts leave you completely paralyzed.
Everything leads you to that same frustrating question: “How does this apply to me?”‘
I’ve been there too.
I’ve taken dozens of courses, coaching programs, and attended hundreds of hours of video training.
It all made me confused and stuck.
It made me scared.
The One Thing That Works
The one thing that has consistently helped has been personalized advice on my exact situation from someone that has been there before.
Sometimes you just need someone to tell you what to do.
Today I’m opening up a personalized one-on-one “get unstuck” program to help you do just that.
I’m going to take you by the hand and walk you through everything you need to do.
Before I tell you about the HR Business Accelerator, let me tell you a little about myself.
Do You Need An HR Marketing Expert On Your Side?
I’m a rare breed: An HR professional for 16 years as an HR Manager and running my own HR consultancy.
I love HR and all that it brings to the workplace.
However . . .
Over time, I realised that I love marketing and building businesses even more.
That’s why I love being a fractional Marketing Director/CMO for HR businesses.
I’m a marketing & business growth expert who only works with HR business owners like you.
Week in, week out, I study what successful HR businesses around the world are doing to grow faster.
That’s why you need me by your side.
Now, when I interview successful HR business leaders for my podcast, A Better HR Business, I’m never surprised by the tactics and strategies they reveal to me.
- Google Ads
- Podcasting
- Advertising in HR media
- Online conference
- Thought Leadership
- Facebook Ads
- Webinars
- Deep Dive Articles
- SEO
- Referrals & Networking
- Video
- Offline
- PR
- YouTube Ads
- Engineering as Marketing
- Trade Shows
- Offline Events
- LinkedIn Ads
- Speaking Engagements
Not Every Marketing Method Is Right For Your Business
There are so many different ways to promote your HR business.
You have an awful lot of options to choose from . . .
You can’t, and you shouldn’t, do it all.
I will guide you through the maze of confusing options.
I’ll help you choose the right marketing methods for you and your business.
I’ve helped hundreds of HR business owners around the world to build a better business.
Whether it’s acquiring new leads and customers through LinkedIn, email campaigns, pay-per-click campaigns, virtual summits, inbound marketing, social media, strategic partnerships, or something else, I’ve done it successfully before.
“Ben is super knowledgeable in the HR & marketing space and he knows how to get results.” Adam Hankin, Head of Sales – Earned Wage Access at Revolut
Have a particular business growth challenge? I live & breathe HR marketing.
When we work together, you’ll be part of my extensive network.
For example, around 1000 HR businesses and 40 business growth speakers attended my HR business growth online conference.
I studied HR, I worked in HR, I ran my own HR consultancy, and now only work with ambitious HR-related consulting businesses.
You’re dealing with an HR marketing specialist.
Now it’s time for me to help you.
I want to work with you using a process I call the HR Business Accelerator.
“If you’re looking to expand your HR business, I recommend Ben and his expert advice.“ Robert Ebers, CEO – Workplace Stars
Here’s What’s Coming
It’s time to take off the shackles.
Here’s what I want for you after we’ve worked together:
- No more sleepless nights worrying about money.
- More clients coming in seeking your expertise.
- Pride in your decision to run your own business.
- A newfound feeling of confidence.
This Is Not A Training Course Or A Coaching Program
Please be very clear:
This is not a training course or a coaching program.
This is me working directly with you one-on-one.
Remember, I studied HR, worked in HR, ran my own HR consultancy, and now only work with ambitious HR-related consulting businesses.
This is one-to-one work that will transform your business.
Together, we will:
- Shine a light on your personal preferences and marketing roadblocks. There’s no point trying to push water uphill – let’s play to your strengths.
- Get crystal clear on your service offerings so they are more appealing to your new clients.
- Track your business goals & metrics. Start with the end in mind, right? What numbers do you want to achieve and how will we measure your progress?
- Find your business sweet spots. Through a fast, structured review, we’ll nail down your one-page sales messaging matrix which you can use for all your sales and marketing.
- Choose the best marketing methods for your business. This is different for every person and every business. We’ll choose the rights for your personality, your budget, and your goals.
- Create your own 90-Day Marketing Plan. The plan will be published in a clear one-page Gantt chart spreadsheet with agreed activities and goals.
- If necessary, we will also create your own marketing budget. This will be a one-page spreadsheet tracking expected vs actual marketing spend.
- Work the plan. We will set realistic targets and work towards them together.
If you’re feeling stuck or you want an external perspective to move your business forward, I highly recommend you work with Ben. He shared so many helpful ideas and did it in a structured way that kept me focused on growing my HR business. The calls and the email support were fantastic – they were exactly what I needed. I now feel so much more confident about my business. Chen Geffen Shalev, Founder, CommReady
I’ll Be Right By Your Side
Nervous? Unsure? Don’t be.
I’ll be right by your side through the process.
I will act as your de facto Marketing Director to guide you as you design, launch, & run your 90-Day Marketing Plan.
You will know what you need to do and when you need to do it.
I will also give you clear instructions and advice on how to do it.
I’ll also answer any questions you have along the way.
- Want to produce thought leadership that attracts new clients? I’ll tell you how to do it.
- Want to advertise your business on Google, LinkedIn, or somewhere else? I’ll tell you how to do it.
- Want to contact prospective clients by email or LinkedIn? I’ll tell you how to do it.
- Want to start a podcast or make educational videos? I’ll tell you how to do it.
- Want to team up with another non-competing HR company in a partnership? I’ll tell you how to do it.
Whatever your marketing plan entails, I’ll guide you and tell you exactly what you need to do.
I’ll also answer any questions you have along the way.
How We’ll Work Together
This is one-to-one work that will transform your business.
I will be your fractional Marketing Director to make sure you start bringing in more clients.
It’s all about designing and executing the perfect 90-Day Marketing Plan for your HR-related business.
During our time together in the HR Business Accelerator, you’ll gain:
- 1 x HR Business Accelerator Kick-Off Call with me via Zoom.
- Marketing Plan calls with me on Zoom. It’s valuable, personalized, and responsive instruction. You will be given specific tasks to take away from each call and prepare for the next month and everything will be tracked on your Marketing Plan spreadsheet.
- Detailed assignments with accompanying worksheets.
- Genuine accountability. You’ll have me personally by your side to make sure you do the work to set up your Marketing Plan right the first time. No excuses. No falling through the cracks.
You will make the transformation to an effective marketing machine; no ifs or buts.
“Ben has taken our marketing and lead generation up to a whole new level. He’s delivered a powerful combination of strategy, execution, and iteration to help us reach new top-level clients.” Paul Smyth, Managing Director – Top Tier Recruitment
Who The HR Business Accelerator Is For
The HR Business Accelerator works best for:
- HR professionals who left the corporate world in the last 0-3 years (HR = OD, generalist HR, recruitment, L&D, employee engagement, D&I, etc).
- Consultants who are tired of trying to learn everything from courses and YouTube.
- Consultants in North America and Europe (due to time zones and my main areas of focus, I am only working in these geographies for now).
- Are ambitious to grow further.
- Are open to being guided in the best methods and strategies to achieve their goals.
North America, Europe, & Australia Only
Please note: This HR Business Accelerator service is currently only available to consultants in North America, Europe, or Australia. Due to time zones and my main areas of focus, I am only working in these geographies for now.
Who The HR Business Accelerator Is NOT For
The HR Business Accelerator is not right for:
- This program is not for the big consulting firms with big fancy named buildings and huge marketing teams – they’ll be fine on their own.
- The program is not for people who are constantly looking for gimmicks and fads that are over quicker than you’ve learned them.
- HR Tech/SaaS companies are welcome to join the program. However, please note, the whole program is focussed on helping small HR consultancies and solo consultants to bring in more of their preferred types of clients in a way that suits their working week.
- People not prepared to put in the work.
- Consultants not living in North America, Europe, or Australia.
What We’ll Accomplish Together
Let’s start to take some of that weight off your shoulders.
It’s time to get your mojo back.
Here’s what I want for you after we’ve worked together:
- No more sleepless nights worrying about money.
- More clients coming in seeking your expertise.
- Pride in your decision to run your own business.
- A newfound feeling of confidence.
There Are Plenty Of Clients Out There But They’re Going To Your Competitors
You know it, you’ve seen it . . .
There are plenty of clients out there but they’re going to your competitors.
My job is to make sure more of those new clients come to you.
Let’s get started.
Thank you very much, Ben. My team and I have made many positive changes to our HR consulting business and we are already winning new large corporate clients as a result of your advice and expertise was so helpful. Ana Josefina Gonzalez, CEO – Core HR
What’s The Next Step?
Remember, this is not a training course.
This is one-to-one work that will transform your business.
It’s all about designing and executing the perfect marketing plan for your HR-related business.
It’s about bringing in more clients for your HR-related consultancy.
Request A Call Now
When you’re ready to have a chat about getting started, let me know via the calendar booking form below.
The form asks a few questions that help me determine if this is a good fit.
We’ll have a quick conversation to clarify your situation, goals, and ambitions.
If it’s a good fit, I can enroll you the same day and get you set up there and then – and our first call will be in a few days.