The ‘Sell Without Selling’ Client Acquisition System
Your business is facing a difficult problem . . .
The market has become saturated.
- Content marketing is everywhere.
- Your prospects ignore advertising or turn on ad blockers.
- They hate getting cold email and cold LinkedIn messages.
However . . .
We’ve found a way to combine the various marketing methods into a powerful, well-planned, and well-executed lead generation system that acquires more HR clients.
“Ben and his team have taken our marketing and lead generation up to a whole new level. They’ve delivered a powerful combination of strategy, execution, and iteration to help us reach new top-level clients. They continue to produce high-quality marketing campaigns.” Paul Smyth, Managing Director – Top Tier Recruitment
The ‘Sell Without Selling’ Client Acquisition System
We have discovered several powerful combinations of marketing elements to use in our Sell Without Selling System.
These combinations can vary but they always include elements of:
- Account-based marketing (ABM)
- Partnership marketing
- Content marketing
- Unique lead nurturing.
What Does The ‘Sell Without Selling’ Client Acquisition System Do?
The unique combinations used in our Sell Without Selling system let you do the following:
- Target your ideal customers and build a relationship in a way that they actually enjoy.
- You can promote your business in a very non-salesy way and really let your personality shine. Remember the thing that so many HR companies forget, people prefer to buy from people.
- Maintain and strengthen relationships with your ideal customers even when they’re not ready to buy yet.
- You spend very little time on marketing. The Sell Without Selling lead generation and marketing system operates quietly in the background without you having to worry about it.
- Give you excellent inbound marketing content for your paid and unpaid channels such as LinkedIn posts and advertising.
- Lets you position your business to become more attractive to your target segments.
- Start and slowly build your email database which leads you nurture client leads and candidates over time.
- It can be your sales & marketing machine even when people are avoiding the office and networking events due to the coronavirus.
“If you’re looking to expand your HR business, I recommend Ben and his expert advice.“ Robert Ebers, CEO – Workplace Stars
We Do The Heavy Lifting
To produce your Sell Without Selling System, my team manages all elements such as:
- Concept design and strategy
- Project management
- Campaign operations.
- Metric monitoring
Your Sell Without Selling System will be very effective at gradually building up a strong sales lead pipeline.
You’ll be reaching out to your ideal clients and they’ll love hearing from you.
You will then also have an excuse to keep in touch and strengthen your relationship with people who will become new clients.
- We are selective. We’re from the HR industry so we only work with ambitious small-medium HR consultancies and HR Tech businesses.
- Week in, week out, we study what successful HR businesses around the world are doing to grow faster (see our HR business growth podcast).
- We are well-connected. For example, around 1000 HR businesses and 40 business growth speakers attended our online HR business growth conference.
- You’ll be able to draw upon our deep HR marketing experience and success to craft your own tailored business growth plan. We’ve run highly successful paid advertising campaigns on Google, Facebook, & LinkedIn, sent more than 3 million emails for client campaigns which have produced huge amounts of revenue, launched successful podcasts, and more.
- You’ll work directly with Ben on your campaign plan. Behind the scenes, our marketing process guru, Operations Director, Ferencz leads the team to make sure everything is mapped out carefully and all the trains run on time.
- Talk to us. Heard Ben on the podcast? He won’t bite. Hop on a quick call to see what’s possible. You will not get any hard sell – just plenty of good ideas and ambition for you and your HR business.
“Ben is super knowledgeable in the HR & marketing space and his team knows how to produce top quality work.” Adam Hankin, GM – Ireland, Wagestream
Marketing Strategies Combined With HR Expertise
When managing your done-for-you marketing activities, my team draw on my HR experience over the last decade in which I have:
- Hired thousands of employees around the world.
- Onboarded thousands of employees.
- Reviewed and purchased various software/SaaS products.
- Conducted training sessions on workplace productivity, operations management, employee engagement, and more.
- Sourced training and development programs.
- Terminated the employment of hundreds of employees around the world.
- Managed international staff and their global mobility packages.
- Given speeches to employers and employees on various staff management topics.
- And much more.
How We’ll Work Together
You’ll work directly with Ben on your marketing campaign plans. Together, we’ll work through:
- Onboarding & assessment: You and I will work together right from the start to quantify your current situation, your business growth goals, available resources, and desired outcomes.
- Positioning clarity: As I teach in my HR Consultant Bootcamp, positioning is everything. We’ll clarify exactly who you want to acquire as new clients and why. We use qualitative and quantitive methods to help you achieve this precision which can then be used to develop your ideal marketing campaign plans.
- Marketing campaign plan development: Together, we’ll develop your ideal marketing campaign plan and associated metrics.
- Marketing Operations: You’ll spend very little time on marketing. Ben works with you directly on the strategy.
- Weekly success calls: We talk regularly and you’ll always be in the loop to ensure your campaigns bring in the best possible results. You’ll also have access to online planning documents and spreadsheets at all times.
- Monthly updates: Together, we’ll track your progress.
Behind the scenes, our creative genius & marketing process guru, Operations Director, Ferencz makes sure that all the trains run on time.
Request Your ‘Sell Without Selling’ Exploration Call
Want some fresh ideas and a clear action plan to grow your HR business?
Request your free Sell Without Selling System Exploration Call with Ben now.
Heard our podcast? Then you’ll know that Ben won’t bite.
Hop on a quick call to see what’s possible. You will not get any hard sell – just plenty of good ideas and ambition for you and your HR business.
Ben only takes calls for paying clients and podcast interviews – you are the exception (if you are an HR-related business seeking external marketing guidance and support).
You will have the opportunity to talk through your current challenges and map out your business growth roadmap in a structured one-to-one call with Ben via a Zoom video call.
Places are limited due to calls with paying clients and podcast interviews so request your call now.