In the most recent episode of A Better HR Business show, Ben spoke with Andrew McDonald, also known as the Neurodivergent Copywriter.

Andrew McDonald

Andrew specializes in empowering neurodiverse entrepreneurs to unlock their full potential in business.

Andrew’s expertise lies in cutting through the noise of neurotypical-focused advice, providing tailored guidance for neurodiverse individuals on their journey to build and scale successful businesses. He understands that there are diverse paths to business success and is committed to guiding you along your unique entrepreneurial journey.

As a neurodivergent copywriter, Andrew assists fellow neurodivergent professionals in launching and expanding their businesses through strategic marketing campaigns. One distinctive aspect of his work is his deep consideration of the personalities and needs of his clients, taking into account his own neurodiversity, which includes conditions like OCD, trauma, and Rejection Sensitivity Disorder. This understanding informs his approach, avoiding methods like cold emailing that can be more challenging due to the high prevalence of negative responses.

In a wide-ranging discussion, Andrew and Ben talked about:

  • The struggles faced by neurodivergent entrepreneurs when applying marketing strategies designed for neurotypical audiences.
  • The negative impact of certain marketing strategies, such as aggressive cold emailing, on individuals with neurodivergent traits.
  • The shift towards building a sustainable business rather than focusing on rapid growth and quick financial success.
  • How to use ‘lead magnets’ to generate new sales leads for your business.
  • How to use automated email marketing to generate more sales calls for your business.
  • And much more!

Thanks, Andrew!




The name of the village in Wales: Llanfair­pwllgwyngyll­gogery­chwyrn­drobwll-Llan­tysilio­gogo­goch  🙂

Andrew McDonald, The Neurodivergent Copywriter

You can find the podcast on all the main podcast players.

A Better HR Business - Podcast on iTunes
Follow The 'A Better HR Business' Podcast on Spotify
Stitcher Radio

About The ‘A Better HR Business’ Podcast

In my HR marketing podcast, I talk with different HR consultants and HR tech companies from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction.

If you have questions you want to ask me about growing an HR consultancy or marketing for HR tech companies, just let me know or visit the HR marketing services page.

Remember to subscribe to our mailing list to get notified of new episodes.

Enjoy the show!

how to market your hr firm