Business growth services and advice for HR companies

Tag: Q&A

How To Launch A New HR Startup – The Inside Story Of Wagestream’s Rapid Growth [Article & Podcast]

They were some of the most awkward conversations I ever had as a young Human Resources professional . . .

Employees who, in embarrassing moments for everyone involved, had come into HR to see if the company could give them an advance on their pay.

The reasons varied.

The car had broken down leaving them stranded with no way to get to work; a sudden illness in the family; some other sad, unfair cause of stress for a valued member of the team.

Solving Employee Cash Flow Problems – Wagestream

For all the public controversy that continues to swirl around payday loan companies and their vicious interest rates that can hit more than 5,000% in some cases, there’s still an underlying issue that gets forgotten about: the strain on the individual employee who desperately needs the money.

Scroll down to read the full story or to listen to the podcast episode.
Continue reading

How To Make More HR Tech Sales – Interview With Pat Lavergne

I am often asked on my HR marketing blog about how to make more HR tech sales and thought it might be useful to hear from someone I respect in the world of B2B HR SaaS sales: Pat Lavergne.

As the former Head of Sales in an HR-Tech SaaS company, Pat now coaches HR startups on how to find and close deals on repeat through a predictable sales process.

He helps his clients identify who they should sell too, figure out where and how they will approach them, and then finally, how to close the deal.

Not a fan of the latest sales trends and manipulation tactics, Pat is your quintessential people person who understands that when you get curious about others and genuinely want to help out, it’s easy to enter into business relationships.

Let’s talk HR tech sales . . . Continue reading

How To Get More HR Tech Clients In 2019 – Q&A With Thymometrics

Continuing in my series which examines how different businesses in the Human Resources sector acquire new clients, today we’re looking at a very interesting business that crosses the border between tech and consulting.

We’ll hear from David Godden about how he and the team at Thymometrics have been busy growing their innovative employee engagement company.

How To Get More HR Clients – Q&A With David Godden

During a very interesting business growth discussion, I asked David the following questions: David Godden of Thymometrics

  • What does your business do?
  • Do you focus on a niche within the market or do you serve all businesses (if so, how do you try to stand-out from competitors)?
  • What are some effective ways you have acquired new clients?
  • Any ineffective ways to find new customers? Why didn’t they work so well?
  • Any tips on interesting people, websites, tools, podcasts, or books to check out?

Continue reading

How To Get More Recruitment Tech Customers In 2019 – Q&A With Clinch

Today’s post continues the series on how to get more recruitment tech customers.

Get Recruitment Tech Customers - Patrick Doyle

I have kindly been joined by Get More HR Clients reader, Patrick Doyle, who co-founded the rapidly growing recruitment tech company, Clinch, which is based in my adopted home of Dublin.

Founded in January 2014, Clinch, through its Recruitment Marketing Platform, brings the best of sales and marketing tools to the recruitment sector – it helps corporate organisations around the world centralise their recruiting and talent pool initiatives.

Clinch connects a company’s careers site, content, recruiter, and candidate in a tightly integrated software solution that’s unlike anything else on the market. The platform combines recruitment marketing, employer branding, and sourcing tools in one end-to-end solution. Features include a career site and landing page builder, social and email integration, robust analytics and more.

Forbes Magazine

The Clinch platform brings together the capability to easily and quickly build best-in-class career and job landing pages, candidate attraction and engagement tools, global job distribution, social recruiting, CRM, marketing automation, fully optimised mobile sites with actionable analytics & insights captured at every stage of the process.

How To Get More TA Tech Customers – Q&A With Patrick Doyle

Here’s what I asked Patrick about his Talent Acquisition Tech company:

  1. What does your business do?
  2. Do you focus on a niche within the market or do you serve all businesses?
  3. What are some effective ways you have acquired new clients/customers?
  4. Any ineffective ways to find new clients? Why didn’t they work so well?
  5. Can you share some tips to help grow a business faster?

Let’s get into it . . .  Continue reading

How To Get More HR Clients In 2019 – Q&A With Capstone HR Partners

Something a little different today. We’re still looking at how Human Resources businesses find new clients but, this time, we’re looking at a relatively new business, as opposed to some of the companies I’ve spoken to that have been in operation for over a decade.

We’ll hear from Mary Holmes about her exciting new Human Resources consultancy, Capstone HR Partners.

This is part of a four-step strategy to get more customers and clients in the Human Resources industry.

How To Get More HR Clients – Q&A With Mary Holmes

I’m always interested to learn from and help new HR businesses, particularly after my embarrassing start years ago, so here’s what I asked Mary in our brief chat:  Get more HR clients - Mary Holmes

  1. Do you focus on a niche within the market or do you serve all businesses?
  2. What are some effective ways you have acquired new clients?
  3. Any ineffective ways to find new clients?Any tips/thoughts on how to speed-up the buying process (ie. how to get new clients to sign-up faster)?
  4. Can you share some tips on interesting people, websites, tools, podcasts, or books to check out to help grow a business faster?

Let’s get into it but, first, don’t forget to join my mailing list for more business marketing insights . . . Continue reading

How To Get More HR Customers In 2018 – Q&A With Workplace Stars

Continuing in my series looking at how different businesses in the Human Resources sector acquire new clients and grow, today we’re looking at a very interesting business that crosses the border between tech and consulting.

We’ll hear from Robert Ebers about how he and his team have been busy growing their innovative employee engagement company, Workplace Stars.

How To Get More HR Customers – Q&A With Robert Ebers

During a very interesting discussion on how to create a value proposition, I asked Robert the following questions: Robert Ebers Profile Photo Continue reading

How To Get More HR Tech Customers In 2018 – Q&A With Crème de la Crème

Today we’re looking at how to get more HR Tech customers and I have kindly been joined by GetMoreHRclients reader, David Odier, who leads international growth for the exciting French & English-language talent portal based in Paris, Crème de la Crème.

David Odier, Head of International Growth, Crème de la Crème

Paris, France

How To Get More Recruitment Tech Customers - David

Crème de la Crème connects professionals with freelancers from the best universities.

(Ben’s Note: Like me, David has a strong belief in understanding your target audience – see my quick article on how to make your HR-related business stand out).

How To Get More HR Tech Customers – Q&A With David Odier

Here’s what I asked David:

  1. What does your business do?
  2. Do you focus on a niche within the market or do you serve all businesses?
  3. What are some effective ways you have acquired new clients/customers? What makes them effective?
  4. Any ineffective ways to find new clients? Why didn’t they work so well?
  5. Can you share some tips on interesting people, websites, tools, podcasts, or books to check out to help grow a business faster?

Let’s get into it . . .  Continue reading

How To Get More Recruitment Clients In 2019 – Q&A With Xyrius

Today we’re looking at how to get more recruitment clients and I have kindly been joined by GetMoreHRclients reader, Jordan Stanley, who leads marketing for a rapidly-growing recruitment firm in the UK, the Xyrius Group.

Jordan Stanley, Digital Marketing Officer, Xyrius

Birmingham, UK

How to get more recruitment clients - Xyrius

The Xyrius Group focus on offering a stress-free approach to complex HR and management problems.

(Ben’s Note: A stress-free approach can be an attractive proposition to potential clients – see my quick story on choosing a recruitment firm here).

How To Get More Recruitment Clients – Q&A With Jordan Stanley

Here’s what I asked Jordan:

  1. What does your business do?
  2. Do you focus on a niche within the market or do you serve all businesses (if so, how do you try to stand-out from competitors)?
  3. What are some effective ways you have acquired new clients/customers? What makes them effective?
  4. How have you used your CRM to gain and retain clients?
  5. What advice would you offer to others who want to leverage their CRM for greater business growth?
  6. Any ineffective ways to find new clients? Why didn’t they work so well?
  7. Can you share some tips on interesting people, websites, tools, podcasts, or books to check out to help grow a business faster?

Let’s get into it . . .  Continue reading

6 Questions To Help You Get More Clients From B2B Webinars In 2019 – Q&A With Kris Sharma

Today we’re looking at how to get more clients from B2B webinars and I have kindly been joined by B2B webinar expert and GetMoreHRclients reader, Kris Sharma.

We’ve probably all been on a B2B webinar at some point, either as a host, guest, or attendee.

How To Get More Clients From B2B Webinars – Questions To Consider

As you probably know, running webinars for B2B lead generation and to make sales is a lot harder than it looks.

There are so many elements to consider:

  • What topic will you choose that will prove attractive enough to your ideal sales prospects?
  • Who will host the event?
  • Who will present during the event?
  • What technology will you use?
  • How will you bring in attendees to the event?
  • What will you do to keep them entertained and informed?
  • How will you produce leads and sales from the webinar?
  • Will you host the event live or pre-record it?
  • Will you re-use any of the content?
  • And more.

(Webinars fall into stage four of my four-stage process to bring in more clients for your HR-related business).  Continue reading

How To Get More Recruitment Clients – Q&A With CONEXIONHR

Today we’re looking at how to get more recruitment clients and I have kindly been joined by GetMoreHRclients reader, Carolina Maristany, who runs a highly successful recruitment consultancy and training company in beautiful Buenos Aires.

 Carolina Maristany, Managing Director, CONEXIONHR

Buenos Aires, Argentina

How To Get More Recruitment Clients

With an MBA in Organizational and Labor Psychology, Carolina has been working in recruitment since 2008, specialising in the tech sector since 2009.

Carolina launched CONEXIONHR in July 2009 and continues to lead the team of recruitment consultants and trainers and she continues to recruit candidates to this day.

How To Get More Recruitment Clients – Q&A With Carolina Maristany

Here’s what I asked Carolina:

  1. What does your business do and who does it help?
  2. Do you focus on a niche within the market or do you serve all businesses (if so, how do you try to stand-out from competitors)?
  3. What are some effective ways you have acquired new clients/customers? What makes them effective?
  4. Any ineffective ways? Why didn’t they work so well?
  5. Can you share some tips on interesting people, websites, tools, podcasts, or books to check out to help grow a business faster?

Let’s get into it . . .  Continue reading

How To Get More Recruitment Clients In 2019 – Q&A With Jobs 360

Today we’re looking at how to get more recruitment clients and I have kindly been joined by GetMoreHRclients reader, Muhammad Qazi, who runs a highly successful recruitment consultancy in beautiful Islamabad.

 Muhammad Qazi, CEO, Jobs 360

Islamabad, Pakistan

Muhammad Qazi - How to get more recruitment clients

With a Masters in HRM, and a long history in human resources and recruitment, Muhammad’s firm continues to grow.

Beyond HR and recruitment, Muhammad remains a very interesting person. I discovered that he presented a paper recently at an international conference in Kuala Lumpur on the topic of ‘Chinese Entrepreneurship – A Case In Point’. His book on the topic (‘Chinese Entrepreneurship – A Benchmark for Pakistan’) was published recently too.

Muhammad founded Jobs360 which aims to act as a bridge between employers and employees, guiding both with their local industry knowledge and experience. Jobs 360 was one of the first companies in Pakistan that allowed job-seeking clients to go online and submit their resume for review and guidance.

In addition to jobs in Pakistan, Jobs360 also provides jobs to clients abroad in Dubai and Saudi Arabia.

How To Get More Recruitment Clients – Q&A With Muhammad Qazi

Here’s what I asked Muhammad:

  1. What does your business do and who does it help?
  2. Do you focus on a niche within the market or do you serve all businesses (if so, how do you try to stand-out from competitors)?
  3. What are some effective ways you have acquired new clients/customers? What makes them effective?
  4. Any ineffective ways? Why didn’t they work so well?
  5. Can you share some tips on interesting people, websites, tools, podcasts, or books to check out to help grow a business faster?

Continue reading

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