This is part one of a four-step strategy to get more customers and clients in the Human Resources industry.
Here’s a quick summary of my comprehensive post, How To Become Super Attractive To Your Target Market.
What’s your view on how this HR business describes itself on its website home page:
We will help you bridge the gap between vision and performance. We will enhance your existing or new business with our practical HR advice and leave you with sustainable HR programs for the future.
Do you feel like you’ve discovered the Human Resources firm that’s exactly right for your business?
Most HR Businesses Do Not Differentiate Themselves
Here are some more meaningless mission statements from real HR firms.
- Our range of comprehensive HR solutions address the specific needs of your organisation with the single-minded goal of making it easier for you to create and manage a work environment that delivers results and sustainable commercial growth.
- Our highly experienced Human Resources Professionals supply advice and add significant value to companies on an as-needs basis.
- And the one we saw earlier: We will help you bridge the gap between vision and performance. We will enhance your existing or new business with our practical HR advice and leave you with sustainable HR programs for the future.
“Comprehensive HR solutions; Delivers results; Sustainable commercial growth; Add significant value; Vision and performance; Sustainable HR programs” – sounds like a round of Business Buzzword Bingo.
If your business looks and sounds exactly like every other one of your competitors, then people can only really judge you based on price or reputation.
How To Make Your HR-Related Business Stand Out
The first step in my four step process to get new clients is called Step 1: ‘Become Super Attractive To Your Target Market (see all 4 steps here).’
Understand the needs, wants, questions, and concerns of the types of clients that you want for your business.
Also consider what they don’t want or need (see this Real Life Story).
You can spend months on this or you can sketch out a one page outline during a lunch break – both approaches work.
Stop being all things to all people – connect with your people. It will pay off for you.
Now, you may be thinking that it’s really hard to work out your exact target audience or to work out what to say to them so let me show you a few little tricks you can use.
Visit the main article on how to segment your audience and what to say to them.
I’ll also share a two-line formula to help you differentiate your HR business.
Why bother? Segmenting and understanding your audience can win business and actually let you charge more.
Take a look at my comprehensive post on the first step on the overall process, How To Become Super Attractive To Your Target Market.
Make sure you’re on my mailing list because we’re going to look at practical examples of these ideas.
My intention is to make it easy for you to better target your ideal customers and clients and bring them in faster.
As always, just hit Reply to my emails and let me know your thoughts.
This is part one of a four-step strategy to get more customers and clients in the Human Resources industry
All the best,