In the most recent episode of A Better HR Business show, Ben spoke with Bryan Adams, CEO and Founder of Ph.Creative, a leading global employer branding agency that specializes in building world-class employer brand, EVP and talent engagement strategies for companies such as Apple, American Airlines, GVC and Blizzard Entertainment. With over 19 years of experience in the field, he is considered a prominent employer brand thought leader and his creative, unconventional and even controversial methodologies are said to regularly change the way people think about employer branding and EVP.
Bryan is also a two-times best-selling author, podcaster, and specialist speaker, who delivers energetic, passionate, thought-provoking, and interactive presentations on topics such as inbound marketing, talent attraction, customer experience and employer brand strategy. He is the author of Give & Get Employer Branding and Getting Goosebumps, and has been featured in publications such as The Financial Times and How Do. He is driven by a mission to help organizations understand their people and business better, design remarkable experiences, and achieve remarkable results.
Ph.Creative is a full-service employer brand communications agency that helps businesses thrive. Based in multiple locations around the world – including London, New York, Liverpool, and Auckland, the employer brand agency offers a highly effective model of creativity, tech and experience to help businesses attract and retain talent.
In a wide-ranging discussion, Bryan and Ben talked about:
- How and why Bryan founded Ph.Creative in the employer branding space.
- How can organizations attract and retain the most talented candidates – and the best additions to their culture? (The answer may surprise you. The most effective employer brands don’t attract candidates; they repel them).
- The importance of creating an emotional connection between your company, your people, and your talent pool. When you get that right, you can turn the entire workforce into advocates and alumni.
- What steps can organizations take to develop an effective employer branding strategy?
- The power of referrals – how Ph.Creative is marketing and growing the business.
- How adding value and building communities can help you grow your business.
- Bryan’s advice on how to grow a successful business in the HR sector
- And much more.
Thanks, Bryan!
Visit Ph.Creative website.
Bryan Adams, CEO and Founder of Ph.Creative
You can find the podcast on all the main podcast players.
About The ‘A Better HR Business’ Podcast
In my HR marketing podcast, I talk with different HR consultants and HR tech companies from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction.
If you have questions you want to ask me about growing an HR consultancy or marketing for HR tech companies, just let me know or visit the HR marketing services page.
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Enjoy the show!
