Looking to enhance your on-camera presence? You’re not alone – many HR business owners are striving to improve their video skills. Potential clients and partners are eager to connect with the person behind the brand, and top-performing small businesses often leverage video to showcase their leaders and build authentic relationships.
In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Kerry Barrett, an Emmy Award-winning journalist and expert in media training and PR, about how small business owners can enhance their credibility and visibility through strategic media placements.
Kerry Barrett is an on-camera coach, corporate trainer, and keynote speaker dedicated to helping individuals and businesses elevate their on-camera skills and confidence. As the founder of The VIQ Academy and creator of the MVP Your VIQ™ training framework, Kerry draws on over 20 years of experience in the TV industry to empower clients to leverage video for greater authority, visibility, and revenue. After overcoming her own fear of public speaking, Kerry now specializes in guiding others to break through mindset barriers and develop a confident, authentic presence on camera, on stage, or during presentations.
In a wide-ranging discussion, Kerry and Ben talked about:
- Identifying compelling topics that balance business and life experiences for media pitches.
- Researching and targeting journalists who cover one’s niche, and setting up Google alerts for relevant media trends.
- Developing engaging pitches that resonate with journalists and using email strategically, timing your outreach effectively.
- Understanding media schedules to pitch both evergreen and timely stories.
- Enhancing on-camera presence with energy, engagement, and effective body language.
- And much more.
Thanks, Kerry!
Websites: www.kerrybarrett.com
LinkedIn profile: www.linkedin.com/in/kerrybarrett
Resources: www.kerrybarrett.com/resources
Kerry Barrett, Media Trainer & PR Coach
You can find the podcast on all the main podcast players.
About The ‘A Better HR Business’ Podcast
In my HR marketing podcast, I talk with different HR consultants and HR tech companies from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction.
If you have questions you want to ask me about growing an HR consultancy or marketing for HR tech companies, just let me know or visit the HR marketing services page.
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Enjoy the show!
