In the most recent episode of A Better HR Business show, Ben spoke with Kalina Trajanoska, Co-Founder & CEO at Coach Microlearning, a gamified employee learning platform based in Macedonia.


Kalina and her team recognized the challenges faced by companies when it comes to training employees effectively and engagingly. Unlike traditional methods that rely on lengthy presentations or documentation, Coach Microlearning takes a different approach. The platform leverages the power of microlearning, presenting information through content-based learning games.

The beauty of Coach Microlearning lies in its simplicity and personalization. Employees utilize a mobile app that prompts them with questions based on their specific learning needs. They earn points for correct answers and receive immediate feedback on incorrect responses. This gamified approach not only increases engagement but also allows employees to learn at their own pace.

The platform goes a step further by leveraging advanced technology to detect knowledge gaps and deliver targeted learning materials to fill those gaps. It’s a personalized learning experience without the need for L&D professionals to manually create learning paths.

The impact of Coach Microlearning extends beyond mere knowledge acquisition. The platform is designed to enhance employee performance and contribute to key business outcomes. Whether it’s boosting sales, reducing workplace accidents, or improving overall productivity, Coach Microlearning aligns training with organizational goals.

In a wide-ranging discussion, Kalina and I talked about:

  • The main challenges faced by companies when it comes to employee training.
  • How does the “forgetting curve” phenomenon affect employee learning and retention?
  • What inspired the creation of Coach Microlearning?
  • How does Coach Microlearning address the problems of traditional training methods?
  • How does the app personalize the learning experience for each employee?
  • How can Coach Microlearning impact a company’s performance and KPIs?
  • And much more

Thanks, Kalina!

Visit Coach Microlearning’s website.

Kalina Trajanoska, Co-Founder& CEO at Coach Microlearning

You can find the podcast on all the main podcast players.

A Better HR Business - Podcast on iTunes
Follow The 'A Better HR Business' Podcast on Spotify
Stitcher Radio

About The ‘A Better HR Business’ Podcast

In my HR marketing podcast, I talk with different HR consultants and HR tech companies from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction.

If you have questions you want to ask me about growing an HR consultancy or marketing for HR tech companies, just let me know or visit the HR marketing services page.

Remember to subscribe to our mailing list to get notified of new episodes.

Enjoy the show!

how to market your hr firm