LinkedIn is the place to be if you want to find new B2B clients but advertising there can be quite challenging. Today I discuss LinkedIn advertising for HR companies with AJ Wilcox, founder and CEO of B2Linked, a LinkedIn advertising agency based in the United States.
They were some of the most awkward conversations I ever had as a young Human Resources professional . . .
Employees who, in embarrassing moments for everyone involved, had come into HR to see if the company could give them an advance on their pay.
The reasons varied.
The car had broken down leaving them stranded with no way to get to work; a sudden illness in the family; some other sad, unfair cause of stress for a valued member of the team.
Solving Employee Cash Flow Problems – Wagestream
For all the public controversy that continues to swirl around payday loan companies and their vicious interest rates that can hit more than 5,000% in some cases, there’s still an underlying issue that gets forgotten about: the strain on the individual employee who desperately needs the money.
Scroll down to read the full story or to listen to the podcast episode.
I recently had an in-depth conversation with a leading expert in the financial services industry about how large, well-established companies should react to the rise of the tech firms.
The expert shared several fascinating insights that every large corporation should consider, regardless of their industry.
Two comments, in particular, stood out:
Innovate quickly: The highly ambitious tech companies are well-funded, extremely nimble, and are chipping away at market share. Well-established firms can no longer rely on old product lines for future performance so they must innovate quickly which is not part of their DNA.
The workforce is evolving: Top university graduates used to aim for a career in the biggest companies or in consulting. The reputational damage suffered by many companies after various crises has turned young talent away from established companies and, instead, towards the fast-moving world of tech and entrepreneurship.
Large companies must use the collective power of their employees in a much more clever way if they want to survive the upcoming tech upheaval.
One HR software business is helping these large companies do just that with its single view of everything in one place: skills, experience, accreditations, preferences, goals, feedback and more – meet Adepto and its Total Talent solution.
Stand in front of a roomful of sales prospects, deliver valuable information, receive a standing ovation, and then get consulting clients from your next conference speech, lots of them.
The reality can be quite different.
It can be very disheartening to spend hours on writing and rehearsing your speech, then battling nerves to get your presentation right, only to find that, even weeks later, no-one from the audience has contacted you about your services or even visited your website.
Today, we’ll look at the reasons why this happens and then discuss easy ways to fix the problem in order to get consulting clients from your next conference speech.
I’ll also share an example from my own experience.
Wondering how to improve your Google Adwords PPC campaign or even whether to run one at all in order to get more customers for your HR SaaS product or to find more consulting clients?
With all the talk of Snapchat, Instagram, or Facebook algorithm changes, people sometimes forget what a powerful channel Google Adwords can be.
If you’d like a free audit of your Google Adwords campaign and some advice on how to reduce your costs while bringing in more new clients, visit the PPC Marketing For HR Companies page (offer ends soon).
However, things can go wrong. Very wrong.
Cost Per Click can go through the roof.
Visits may not convert.
Bad keyword planning may cause havoc with your Google Adwords return on investment.
Don’t believe me? I once did an audit of a B2B PPC campaign only to discover that one of the search terms costing clicks was something to do with the boy band, One Direction. Now that’s Broad Match gone awry . . .
Google Adwords Expert On How To Improve Your Google Adwords PPC Campaign
In order to help you get a better return on investment from your Adwords spend, I’ve called upon PPC expert, Carl, for his insights and advice.
Carl has a wealth of PPC experience across Adwords, Facebook, Twitter, LinkedIn, and more, for many ambitious B2B businesses – perfect for people like you wondering how to improve your Google Adwords PPC campaign performance.
In a lively discussion, Carl and I discussed the following questions:
Is Google Adwords still worth doing now that LinkedIn and Facebook have improved their advertising platforms?
How to choose the right keywords?
What is the ideal campaign structure? Anything to watch out for?
Should ad extensions be used?
How to fix an expensive, under-performing PPC campaign?
Any special suggestions for HR consultants and HR tech companies?
Continuing in my series which examines how different businesses in the Human Resources sector acquire new clients, today we’re looking at a very interesting business that crosses the border between tech and consulting.
We’ll hear from David Godden about how he and the team at Thymometrics have been busy growing their innovative employee engagement company.
How To Get More HR Clients – Q&A With David Godden
During a very interesting business growth discussion, I asked David the following questions:
What does your business do?
Do you focus on a niche within the market or do you serve all businesses (if so, how do you try to stand-out from competitors)?
What are some effective ways you have acquired new clients?
Any ineffective ways to find new customers? Why didn’t they work so well?
Any tips on interesting people, websites, tools, podcasts, or books to check out?