Tag: Demand Generation (page 1 of 3)

How To Get More HR Clients From Your Company Blog [Quick Tips From Other HR Companies]

It can be a lot of hard work to produce and maintain an effective company blog so today we’re looking at how to get more HR clients from your company blog.

How To Get More HR Clients From Your Company Blog

Read on for quick tips and ideas from people currently working in Human Resources companies on how to best use your company blog for client acquisition.

If you have a blog marketing tip to share, I’d love to hear from you too! Continue reading

How To Improve Your Google Adwords PPC Campaign To Acquire More HR Clients in 2018

Wondering how to improve your Google Adwords PPC campaign or even whether to run one at all in order to get more customers for your HR SaaS product or to find more consulting clients?

With all the talk of Snapchat, Instagram, or Facebook algorithm changes, people sometimes forget what a powerful channel Google Adwords can be.

If you’d like a free audit of your Google Adwords campaign and some advice on how to reduce your costs while bringing in more new clients, visit the PPC Marketing For HR Companies page (offer ends soon).

However, things can go wrong. Very wrong.

  • Cost Per Click can go through the roof.
  • Visits may not convert.
  • Bad keyword planning may cause havoc with your Google Adwords return on investment.

Don’t believe me? I once did an audit of a B2B PPC campaign only to discover that one of the search terms costing clicks was something to do with the boy band, One DirectionNow that’s Broad Match gone awry . . .

Google Adwords Expert On How To Improve Your Google Adwords PPC Campaign

In order to help you get a better return on investment from your Adwords spend, I’ve called upon my lead PPC expert, Carl, for his insights and advice. How to improve your Google Adwords PPC campaign for HR customers - Carl

Carl has a wealth of PPC experience across Adwords, Facebook, Twitter, LinkedIn, and more, for many ambitious B2B businesses – perfect for people like you wondering how to improve your Google Adwords PPC campaign performance.

In a lively discussion, Carl and I discussed the following questions: 

  1. Is Google Adwords still worth doing now that LinkedIn and Facebook have improved their advertising platforms?
  2. How to choose the right keywords?
  3. What is the ideal campaign structure? Anything to watch out for?
  4. Should ad extensions be used?
  5. How to fix an expensive, under-performing PPC campaign?
  6. Any special suggestions for HR consultants and HR tech companies? 

Let’s get into it . . .  Continue reading

How To Get More HR Tech Clients In 2018 – Q&A With Thymometrics

Continuing in my series which examines how different businesses in the Human Resources sector acquire new clients, today we’re looking at a very interesting business that crosses the border between tech and consulting.

We’ll hear from David Godden about how he and the team at Thymometrics have been busy growing their innovative employee engagement company.

This is part of a four-step strategy to get more clients in the Human Resources industry.

How To Get More HR Clients – Q&A With David Godden

During a very interesting business growth discussion, I asked David the following questions: David Godden of Thymometrics

  • What does your business do?
  • Do you focus on a niche within the market or do you serve all businesses (if so, how do you try to stand-out from competitors)?
  • What are some effective ways you have acquired new clients?
  • Any ineffective ways to find new customers? Why didn’t they work so well?
  • Any tips on interesting people, websites, tools, podcasts, or books to check out?

Let’s get into it but, first, don’t forget to join my mailing list for more business marketing insights . . . Continue reading

Best HR Marketing Plan For Human Resources Companies In 2018

Looking for your ideal HR marketing plan and marketing tactics to get more clients in the Human Resources industry?

In this in-depth post, we’ll be walking through a simple four-step framework to develop your optimal marketing strategy plan to get new leads or sales coming into your email box every day:

  1. Use Market Segmentation To Become Super Attractive To Your Target Market
  2. Create An HR Content Marketing Funnel To Attract Business Clients
  3. The Right Marketing Mix For Your HR Business
  4. Create An Easy Marketing Process To Improve Your Marketing Over Time

HR Marketing Plan To Get More Clients In The Human Resources Industry

A Four Step HR Marketing Plan To Get More Clients

Here’s the index for what we’ll be covering in this hefty post (feel free to jump ahead).

STEP 1: Market Segmentation To Become Super Attractive To Your Target Market

Continue reading

How To Get More Recruitment Tech Customers In 2018 – Q&A With Clinch

Today’s post continues the series on how to get more recruitment tech customers.

Get Recruitment Tech Customers - Patrick Doyle

I have kindly been joined by Get More HR Clients reader, Patrick Doyle, who co-founded the rapidly growing recruitment tech company, Clinch, which is based in my adopted home of Dublin.

Founded in January 2014, Clinch, through its Recruitment Marketing Platform, brings the best of sales and marketing tools to the recruitment sector – it helps corporate organisations around the world centralise their recruiting and talent pool initiatives.

Clinch connects a company’s careers site, content, recruiter, and candidate in a tightly integrated software solution that’s unlike anything else on the market. The platform combines recruitment marketing, employer branding, and sourcing tools in one end-to-end solution. Features include a career site and landing page builder, social and email integration, robust analytics and more.

Forbes Magazine

The Clinch platform brings together the capability to easily and quickly build best-in-class career and job landing pages, candidate attraction and engagement tools, global job distribution, social recruiting, CRM, marketing automation, fully optimised mobile sites with actionable analytics & insights captured at every stage of the process.

How To Get More TA Tech Customers – Q&A With Patrick Doyle

Here’s what I asked Patrick about his Talent Acquisition Tech company:

  1. What does your business do?
  2. Do you focus on a niche within the market or do you serve all businesses?
  3. What are some effective ways you have acquired new clients/customers?
  4. Any ineffective ways to find new clients? Why didn’t they work so well?
  5. Can you share some tips to help grow a business faster?

Let’s get into it . . .  Continue reading

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