Get More HR Clients

Marketing advice for HR consultants and HR tech companies

Tag: Demand Generation (page 1 of 3)

New Marketing Workshop For HR Consultants (Opening Again Soon)

Looking for more clients?

I have released a few more places for my next marketing for HR online training workshop.

The workshop is invite-only – it is not advertised anywhere.

The HR Consultant Marketing Workshop will help you if: Continue reading

An Exciting HR Software Company To Watch: Adepto

I recently had an in-depth conversation with a leading expert in the financial services industry about how large, well-established companies should react to the rise of the tech firms.

The expert shared several fascinating insights that every large corporation should consider, regardless of their industry.

Two comments, in particular, stood out:

  1. Innovate quickly: The highly ambitious tech companies are well-funded, extremely nimble, and are chipping away at market share. Well-established firms can no longer rely on old product lines for future performance so they must innovate quickly which is not part of their DNA.
  2. The workforce is evolving: Top university graduates used to aim for a career in the biggest companies or in consulting. The reputational damage suffered by many companies after various crises has turned young talent away from established companies and, instead, towards the fast-moving world of tech and entrepreneurship.

Large companies must use the collective power of their employees in a much more clever way if they want to survive the upcoming tech upheaval.

One HR software business is helping these large companies do just that with its single view of everything in one place: skills, experience, accreditations, preferences, goals, feedback and more – meet Adepto and its Total Talent solution.

Continue reading

Growing An Award-Winning Employee Assessment & Development Software Company With Channel Partners: Great People Inside UK

There are many assessment tools on the market that help evaluate executives and managers.

However, most offer pre-determined packages of measurements and dusty old job profiles from an old library that bear no relation to the specific organisation, market, and workforce.

Built on the premise that one size doesn’t fit all when it comes to assessments, Great People Inside UK (GPI) is changing the game.

Employee Assessment Software HR Tech GP8PI ad
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How To Get More HR Clients From Your Company Blog – 13 HR Companies Share Their Tips

It can be a lot of hard work to produce and maintain an effective company blog so today we’re looking at how to get more HR clients from your company blog.

How To Get More HR Clients From Your Company Blog

Read on for quick tips and ideas from people currently working in Human Resources companies on how to best use your company blog for client acquisition.

If you have a blog marketing tip to share, I’d love to hear from you too. Continue reading

Best HR Marketing Plan For Human Resources Companies In 2019

Looking for your ideal HR marketing plan and marketing tactics to get more clients in the Human Resources industry?

In this in-depth post, we’ll be walking through a simple four-step framework to develop your optimal marketing strategy plan to get new leads or sales coming into your email box every day:

  1. Use Market Segmentation To Become Super Attractive To Your Target Market
  2. Create An HR Content Marketing Funnel To Attract Business Clients
  3. The Right Marketing Mix For Your HR Business
  4. Create An Easy Marketing Process To Improve Your Marketing Over Time

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Growing A Recruitment Tech Platform – Q & A With AnyGood?

How To Grow A RecruitmentTech Business – Q & A With Juliet Eccleston of AnyGood?

Juliet Eccleston

The HRTech and, specifically, the RecruitmentTech industry continues to grow rapidly.

In this conversation, I asked Juliet Eccleston of AnyGood? for her thoughts on how to grow a RecruitmentTech business. 

Let’s get into it.  Continue reading

How To Launch A New HR Startup – The Inside Story Of Wagestream’s Launch & Rapid Growth

They were some of the most awkward conversations I ever had as a young Human Resources professional . . .

Employees who, in embarrassing moments for everyone involved, had come in to HR to see if the company could give them an advance on their pay.

The reasons varied.

The car had broken down leaving them stranded with no way to get to work; a sudden illness in the family; some other sad, unfair cause of stress for a valued member of the team.

Solving Employee Cash Flow Problems – Wagestream

For all the public controversy that continues to swirl around payday loan companies and their vicious interest rates that can hit more than 5,000% in some cases, there’s still an underlying issue that gets forgotten about: the strain on the individual employee who desperately needs the money.

The financial strain was even addressed in the excellent US best-selling autobiography, Hillbilly Elegy, by J.D. Vance.

That’s why I was very interested to talk to Adam Hankin at Wagestream, a new alternative to payday loans.

“A few months ago, Wagestream didn’t even exist, yet they now offer their financial support to over 30,000 employees.”

A few months ago, this HR tech company didn’t even exist, yet they have grown so rapidly that they now make their financial support available to over 30,000 employees in well-known companies across the UK and, soon, beyond.

Not only that, they’ve also gained funding from some of the biggest names around, including Village Global, a venture capital fund backed by Bill Gates and Jeff Bezos.

Adam and I talked about how to launch a new HR startup and about the inside story of Wagestream’s rapid growth. Continue reading

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