Business growth services and advice for HR companies

Tag: hr software

Growing An Employee Happiness Business – Nic Marks of Friday Pulse

If magic exists, it’s alignment. I had a fascinating conversation with Nic Marks, CEO & Founder of employee happiness platform, Friday Pulse.

Nic Marks of Friday Pulse on A Better HR Business Podcast

By measuring positive and negative emotions and systematically collecting feedback, Friday Pulse provides real-time insights on individuals, teams and organizations as they adapt to new realities.

Nic and I had a great conversation about measuring employee happiness and about starting and growing this successful HR Tech business.

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HR Business Growth Advice From B2B Sales Legend – Aaron Ross

I recently chatted with the hugely influential business leader, Aaron Ross, before his headline speech at the SaaStock tech conference.

Aaron Ross on how to grow an HR business

Aaron is a global keynote speaker and the #1 best-selling author of the classic B2B sales and growth book:

Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com”‘

Aaron has since gone on to write another best-seller called ‘From Impossible To Inevitable‘ which he wrote with the also legendary SaaS growth expert, Jason Lemkin.

From Impossible To Inevitable

From Impossible to Inevitable details the hypergrowth playbook of companies like Hubspot, Salesforce.com (the fastest growing multibillion-dollar software company), and EchoSign—aka Adobe Document Services (which catapulted from $0 to $144 million in seven years).

Regardless of the size of your business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records.

I’ve read the book and loved it. It will help you:

  • Pinpoint why you aren’t growing faster
  • Understand what it takes to get to hypergrowth
  • Nail a niche (the #1 missing growth ingredient)
  • What every revenue leader needs to know about building a scalable sales team

Discussion Notes

During our conversation in Dublin, we talked discussed:

✔️ 02:25 – The idea behind the best-selling book, Predictable Revenue.

✔️ 04:58 – When happened after Salesforce.

✔️ 06:17 – Advice for people wanting to take the plunge and start their own HR business.

✔️ 07:47 – How to nail your business niche.

✔️ 10:32 – Will you miss out on customers and clients if you focus in on a particular niche?

✔️ 13:40 – How to get the right balance between inbound and outbound marketing?

✔️ 15:29 – Jason Lemkin (Aaron’s also super successful co-author of the new B2B growth book).

✔️ 16:42 – Should you [the listener] write a book?

✔️ 25:11 – How to learn more about Aaron and his company.


Outside of writing best-selling books and giving headline speeches at conferences around the world, Aaron is Co-CEO of PredictableRevenue.com, which helps companies grow faster with outbound selling systems.

Aaron’s also a happily married family man with a tribe of children, who, if they’re anything like my kids, leave a joyful trail of toys and playful destruction wherever they go.

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Growth Software For Growing HR Companies – A Conversation With Benjamin Dell

Benjamin Dell is a fascinating guy. A serial entrepreneur, he has founded a number of very successful software businesses that can help HR companies grow faster.

Benjamin Dell Profile

As I discovered at the recent SaaStock tech conference, Benjamin’s business card says he is the founder and CEO at Missinglettr (a social marketing automation company that automatically creates 12 months’ worth of social content for each blog post you publish) but he has plenty more on the go.

Benjamin and I chatted over coffee about his team’s new venture: Onboardflow. Someone signed up for a trial. Now what? OnboardFlow helps you make sense of your trials so that you can convert more of them.

We also chatted about:

  • HeySummit which lets you run pain-free online summits. It’s an excellent platform with an amazing team.
  • HelpShelf which combines all of your support resources into one gorgeous widget and then makes sure that it’s available when it matters the most.
  • Missinglettr which creates strategic, automated social media campaigns that drive traffic for an entire year. Leaving you to focus on what’s really important.

On the business growth side . . .

  • Benjamin shared his advice for other HR tech companies that want to develop either new product functions and or grow faster or grow more extensively.
  • We discussed how to engage customers in product development and as advocates.
  • And more.
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Growing A Business Process Outsourcing Company – With Ken Coyne of OpsTalent

Based in Wroclaw & Krakow in Poland, OpsTalent is a very successful outsourcing or ‘nearshoring’ company that delivers software development & multi-lingual customer support services for some of the world’s most innovative companies.

Key Coyne - OpsTalent

I spoke with Ken Coyne, Head of Technology at OpsTalent about how the business began (love was involved), how it has grown, and how the company partners with other HR companies and HR consultants.

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How To Expand Your HR Business Overseas – With Cynthia Dearin

Thinking of expanding your HR business internationally?

Cynthia Dearin

Cynthia Dearin is an international business strategist, author and keynote speaker.

She’s also the Founder of Dearin & Associates and the International Business Accelerator.

In 2015, Cynthia published her first book, Camels, Sheikhs and Billionaires: Your Guide to Business Culture in the Middle East & North Africa, which became an Amazon best-seller.

Her second book, Business Beyond Borders: How to Take Your Company Global is due for release in 2019.

We discussed:

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Talking B2B Sales & DisruptHR With Derek Howard

A Better HR Business - Derek Howard

I talked B2B sales and the impressive DisruptHR conference with Dublin-based, business-growth expert, Derek Howard.

If you are looking to expand your business, you should listen in.

The Customer logo

Derek is CEO of The Customer a company that helps companies to grow their business and develop their people.

Derek walked me through an overview of the typical sales cycle and gave practical tips for each stage – definitely have your pen and paper ready.

Furthermore, Derek is one of the co-founders and organisers of the Ireland division of the global DisruptHR seminar series.

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How To Get An HR Side Job As A Human Resources Professional [10 HR Side Gig Ideas]

Ever since I started my HR business marketing blog, and particularly since I started my podcast for HR companies, I’ve been contacted by many full-time employees asking me how to get an HR side job as a Human Resources professional.

In my time, I have done the various HR side hustles myself and helped others set up their side HR projects.

I’ll show you ten HR side jobs and HR side gig ideas further down in this article.

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Growing A Diversity & Inclusion Business – Vessy.com

I had an excellent conversation recently on A Better HR Business with the Founder of Vessy.com (the first global online community for Diversity & Inclusion champions), Vessy Tasheva. We talked about all aspects of growing a diversity & inclusion business.

  • Vessy’s background and what got her to this point.
  • Vessy.com – who it’s for and what it does.
  • The impact of diversity fatigue.
  • Vessy’s amazing international diversity report.
  • Vessy holds a lot of workshops and gets invited to give speeches and go onto discussion panels. How she finds these opportunities and her advice to other consultants and companies that are interested in doing the same.
  • The long-term plans for Vessy.com.
  • HR changes and challenges now and in the future?
  • And plenty more.
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How BambooHR Has Grown Quickly With Partnerships

The HRIS software company BambooHR has grown rapidly in the States and around the world. Today on A Better HR Business, I talk with Dan Taylor from the company about how BambooHR has grown so quickly.

How BambooHR Has Grown - with Dan Taylor

We discuss:

  • A quick overview of BambooHR – what it does and its ideal clients.
  • How BambooHR has positioned itself in the market.
  • BambooHR has produced a lot of educational & marketing content. What are BambooHR’s most popular pieces of content?
  • Explanation of the partnership types that help answer how BambooHR has grown quickly.
  • How could an HR consultant or an HR Tech firm partner with BambooHR? What gets paid, how is it tracked, etc?
  • Challenges or changes that Dan sees coming in the HR industry.
  • And plenty more.
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Growing An HR Software Company – Breathe

I’ve spoken with many HR Consultants and a common theme is a desire for retainers and recurring income.

Today on A Better HR Business I look at one way HR consultants in the UK can do this by partnering with Breathe, an HR software designed for SMEs in the UK.

breathe - hr software in the uk

I chatted with Georgina Sillett (Strategic Partnership Manager) and Nick Hardy (Content Marketing Manager) at Breathe about:

  • A quick overview of the HRIS SaaS company, Breathe – what it does and who it helps.
  • How Breathe has positioned itself in the HR software market.
  • Breathe has produced a lot of educational/marketing content. What are Breathe’s top 20% most popular pieces of content?
  • Explanation of Breathe’s partnership types. How could an HR consultant or an HR Tech firm partner with Breathe? What gets paid, how is it tracked, etc?
  • What about partnership marketing opportunities? (Co-written books, webinars, etc)
  • What challenges or changes do they see in the HR industry in the near future? What are the hot topics people should follow?
  • And plenty more.
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