I was delighted to be joined on the A Better HR Business show by Doug Betts, Founder of Sure Betts HR Solutions.

Doug Betts

Doug is an experienced HR professional with over 20 years of industry expertise. Throughout his career, he has dedicated 9 years to the Public Sector, working with organizations such as the Police, Local Government, and Further Education College.

Additionally, he has spent 11 years as a consultant in the Private sector, providing valuable insights to a diverse range of industries including Private Healthcare, Travel, Technology/MSP’s, Renewable Energy, Childcare Providers, Automotive, Manufacturing, and Not-for-Profit organizations.

Doug holds the prestigious Chartered FCIPD qualification, showcasing his commitment to continuous professional development. Furthermore, he has obtained NEBOSH Level 3 Health and Safety certification, ensuring the well-being and security of individuals in the workplace. Additionally, he holds a Level 7 Certificate in Coaching and Mentoring, enabling him to guide and support professionals at all levels.

Driven by his passion for assisting others, Doug finds fulfillment in using his expertise to make a positive impact within businesses. His journey into the field of HR began in 2001 when he recognized the opportunity to help adults thrive in their roles and enjoy their work environment. Throughout his career, he has gained extensive experience in various HR domains such as recruitment, payroll, pensions, reporting, change management, and conflict resolution.

Inspired by the needs of his friends who owned small businesses, Doug established his HR Consultancy. Providing support and guidance, he became a trusted advisor to business owners seeking the best for their people. During the challenging times of the pandemic, Doug seized the opportunity to expand his consultancy and continues to grow his business based on the principle of being a trusted advisor, ensuring the success and well-being of his clients and their employees

In a wide-ranging discussion, Doug and I talked about:

  • Doug’s approach to projects is tailored to the client’s needs and preferences.
  • The importance of attracting and retaining the right people based on industry differences.
  • Key takeaways from his book: “From New Line Manager to Great People Leader“.
  • How can businesses prevent stagnation and avoid falling behind?
  • The importance of training to address personal weaknesses.
  • How he started his HR business (Also see ‘How to start your own HR business‘).
  • How to prioritize clear communication and effective proposal presentation.
  • And much more!

Thanks, Doug!

Doug Betts from Sure Betts HR Solutions – Growing An HR Consulting Business for SMEs with


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About The ‘A Better HR Business’ Podcast

In my HR marketing podcast, I talk with different HR consultants and HR tech companies from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction.

If you have questions you want to ask me about growing an HR consultancy or marketing for HR tech companies, just let me know or visit the HR marketing services page.

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Enjoy the show!

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