Wondering how to sell HR services to employers? Listen in to B2B sales expert, Jamie Martin, for his advice on selling Human Resources services.

Jamie Martin is an award-winning sales professional who is passionate about sales training to help businesses grow by improving their gross sales.

Stay tuned for Jamie's upcoming HR sales course for HR consultants.

B2B Sales - Jamie Martin

Jamie joined me on the A Better HR Business podcast to talk about:

  • How to map out or define a business’s sales process and sales strategy?
  • How to get more clients from LinkedIn now that it is so crowded since the coronavirus pandemic and what’s the right way to do messaging on LinkedIn?
  • What’s the best way to move someone from a LinkedIn conversation to a phone call?
  • What’s your recommended process for consultants to run a sales call on Zoom with a prospective new B2B client?
  • Many consultants in the HR world love brainstorming, educating, and sharing good ideas. The problem is, they can sometimes give away too much information or planning advice on a sales call to the extent that the prospective new client becomes convinced that they do it themself. What’s your advice on how not to give away the farm on a sales call?
  • How should people handle the old chestnut? – “Send us the details or a proposal and we’ll take a look at it.”
  • If a consulting firm is not converting enough sales calls into new clients, what should they do?

Discussion Highlights

Want to skip ahead?

  • 04:50 – Customer buying journey & lead generation
  • 07:15 – sales strategy and process analysis
  • 09:15 – Utilising social media for selling
  • 10:50 – Millennial’s buying behaviour
  • 17:50 – social media activity and engagement to progress a prospect on LinkedIn to a phone call
  • 20:40 – Top Tips for Video Conference Meetings. Free Download: Correct Careers Coaching – Video Conference Meetings – Top Tips
  • 20:40 – Top Tips for Video Conference Meetings
  • 28:45 – Follow-up process

If you want to get in touch with Jamie, visit his website.

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Over to Jamie (thanks Jamie!) . . .

Interview With Jamie Martin

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About The ‘A Better HR Business’ Podcast

I write the Get More HR Clients blog on marketing for HR consultants and marketing for HR Tech companies as a former HR professional who has moved across to the marketing side of business.

In my HR marketing podcast, I talk with different HR consultants and HR tech companies from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction.

If you have questions you want me to ask me about growing an HR consultancy or marketing for HR tech companies, just let me know or visit the HR marketing services page.

Remember to subscribe to get notified of new episodes.

Enjoy the show!

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