In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Luca Lotterio, CEO & Co-Founder at Restworld, a recruitment platform for the restaurant industry.

Luca Lotterio

Luca Lotterio was a psychology student who gained diverse experience working in the restaurant industry while studying. He began his career in Edinburgh before relocating to Tenerife and later Romania. Luca has worked in various roles in the restaurant industry, including in the kitchen, on the floor, and in management. He has also spent time working in different seasons in the mountains and on the seaside, gaining a wide range of experience in the food and beverage industry.

The discrepancies observed in the hospitality industry and the inefficiency of traditional hiring methods that fail to bring in the right candidates were the triggers for Luca to co-found a business.

Restworld aims to enhance the matching of job demand and supply in the hospitality sector by addressing high worker turnover rates and improving working conditions for industry professionals.

In a wide-ranging discussion, Luca and Ben talked about:

  • Restworld’s approach to combining ethical support for job seekers with financial gains for workers.
  • Key components of Restworld’s “Word-of-Mouth challenge”.
  • Restworld’s plans to expand globally to facilitate hospitality work and travel opportunities.
  • Luca’s insights on understanding and addressing the entire journey of job seekers and employers.
  • Using Meta advertising as the primary channel for customer acquisition.
  • Key features of Restworld’s referral program for both workers and employers.
  • And much more!

Thanks, Luca!



Luca Lotterio – CEO & Co-Founder of Restworld – Growing A Recruitment Platform For Restaurants –

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About The ‘A Better HR Business’ Podcast

In my HR marketing podcast, I talk with different HR consultants and HR tech companies from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction.

If you have questions you want to ask me about growing an HR consultancy or marketing for HR tech companies, just let me know or visit the HR marketing services page.

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Enjoy the show!

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