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Use This Simple 5-Step Process To Grow Your HR Business

September 14, 2021 /

Thanks to my podcast, newsletter, blog, LinkedIn posts, etc, I get marketing queries every week from companies and individuals running businesses in the HR sector.

The questions often revolve around this central question:

‘What should we do next?’

Prefer To Listen? Podcast Version of ‘Use This Simple 5-Step Process To Grow Your HR Business‘

In Episode 119 of the A Better HR Business show, I share a simple 5-step process you can use to grow your HR business.

It makes sense.

There are so many options out there for people trying to grow their HR business.

These lead to questions such as:

  • Should we be running paid ads somewhere?
  • Do we need a blog?
  • What should we be posting on LinkedIn?
  • Which types of companies should we approach? Why are they ignoring us?
  • Should I write a book?
  • What about Google AdWords?
  • What should we say on our website?
  • Should we be making videos?
  • How should we send emails? Hubspot, Mailchimp, Active Campaign, something else? 
  • How do we decide what to offer?
  • What’s the right angle to take in sales meetings?
  • How do we get more clients?

Again, ‘What should we do next?‘

People often feel a little overwhelmed.

A Simple 5-Step Process To Follow

Here’s a simple 5-step process I use with my clients which are either: consulting firms, HR tech firms, or individual consultants, all within the wide HR sector.

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A Better HR Business - Emma del Torto of Effective HRM

Emma del Torto’s 10-Year Entrepreneurial Journey With Effective HRM

June 14, 2021 /

I was delighted to be joined on the A Better HR Business show by Emma Del Torto, Managing Director of the very successful HR consultancy based in Wales in the UK, Effective HRM.

Emma del Torto on the A Better HR Business Podcast

Originally from London, Emma moved to Wales to attend law school at Cardiff University in 1993 before qualifying as a solicitor in 1998, specialising in employment law. She also holds a Master’s degree in employment law.

With over 20 years’ experience in employment law and HR, Emma established Effective HRM in 2011 with a mission of becoming the UK’s most cost-effective, personable and valuable HR service. 10 years on, she still feels passionately about her vision of creating a nation full of positive, proactive and empowered employers.

Straight talking, pragmatic and a great team player, Emma focusses on delivering expert legal advice, combined with the preventative good practice of HR management and commercial realism. She’s particularly talented at getting to grips with complex issues quickly and resolving problems with a collaborative and solution focussed approach.

In a wide-ranging discussion, Emma and I talked about:

  • [00:01:38] – Emma’s background.
  • [00:02:26] – Why did Emma start Effective HRM all those (10) years ago?
  • [00:05:14] – The book that changed the game for Emma.
  • [00:08:43] – A brilliant way for any consultant to get started (with thanks to Emma’s former employer)
  • [00:11:57] – Celebrating 10 years in business & the types of clients.
  • [00:13:41] – Emma’s mission to make herself redundant at every stage.
  • [00:16:35] – What is Emma’s role as Managing Director?
  • [00:17:52] – Effect HRM buys another consultancy.
  • [00:19:37] – Effective HRM’s different products & service offerings.
  • [00:21:47] – The classic staff handbook service.
  • [00:23:18] – Additional service offerings after an employee handbook.
  • [00:24:05] – Going remote for HR consulting services.
  • [00:25:21] – The importance of retainer clients.
  • [00:26:29] – With this, you don’t have a business to sell.
  • [00:27:30] – Want to sell your HR consultancy? (NOTE: Emma is looking for more HR businesses to buy).
  • [00:27:39] – Structuring retainers and agreements (including a possible difference between men and women).
  • [00:30:11] – Emma’s advice on acquiring new clients and growing a successful HR business.
  • [00:32:12] – What does the future hold for HR and the world of work?
  • [00:33:17] – HR should aim for a seat on the Board
  • [00:34:03] – Looking back, the advice Emma would give herself when first starting her business.
  • And much more.

Books mentioned:

  • John Warrilow – Built To Sell
  • Michael Gerber – The E-Myth
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How To Get A Side Job As An HR Professional - HR Side Gig Ideas

How To Get An HR Side Job As A Human Resources Professional [10 HR Side Gig Ideas]

May 6, 2021 /

Ever since I started my HR business marketing blog, and particularly since I started my podcast for HR companies, I’ve been contacted by many full-time employees asking me how to get an HR side job as a Human Resources professional.

In my time, I have done the various HR side hustles myself and helped others set up their side HR projects.

I’ll show you ten HR side jobs and HR side gig ideas further down in this article.

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A Better HR Business Podcast - Penny Morgan of Care Free HR Solutions

Growing An HR Consultancy In New York – With Penny Morgan of Care Free HR Solutions

November 27, 2020 /

Penny Morgan is the Founder and CEO of Care Free HR Solutions and she helps organizations leverage HR technology to increase process efficiencies throughout the entire employee life cycle and to move HR from a tactical to a strategic business partner.

I was thrilled to be joined on the A Better HR Business show by Penny so I could ask her:

  1. Tell us a little about your background and how you got into consulting?
  2. What consulting do you do? How do you help your clients?
  3. How was the transition from the corporate world to starting your own company? Was it scary?
  4. How did you get your first few clients? What are your main marketing channels for getting new clients now?
  5. You attended the HR Consultant Bootcamp. Did you find it helpful? Would you recommend it to others?
  6. What do you see coming down the road for HR and the world of work and how should listeners get prepared for these changes?

If you’d like to contact Penny, you can reach out to her on LinkedIn here or visit her website: www.carefreehrsolutions.com.

Want Some Help?

If you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

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A Better HR Business - Recruitment Business Leader Round Table Discussion 1

Growing A Successful Recruitment Agency [Panel Discussion Featuring Four Successful Recruitment Business Owners]

November 10, 2020 /

Something special for you today: a panel discussion with four highly successful recruitment business leaders.

I was thrilled to be joined on the A Better HR Business show by:

  • Charles Draper – Group Managing Director of the Sure Group (A one-stop-shop solution for businesses that have an ongoing demand for Recruitment and Logistics requirements).
  • Ian Simkins – Managing Director of Silven Recruitment (Food & drink recruitment experts).
  • Kelly Tucker – Managing Director of HR Star (HR & recruitment experts).
  • Martin Jones – Managing Partner of KnownFour (Technology & Finance recruitment experts).

We discussed:

  1. What does your business do and for who do you help?
  2. What makes a good vs great recruitment business?
  3. What’s your advice when it comes to growing a successful recruitment/HR business?
  4. What does the future hold for the recruitment/talent acquisition space?

If you’re working hard to grow a recruitment agency (or any HR-related business, for that matter), you should definitely pause and have a listen to this fascinating discussion.

Want Some Help?

If you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

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A Better HR Business - Rachel Barker

Growing A Project Management & Administration Business With An HR Focus In The Performing Arts Industry

October 18, 2020 /
Rachel Barker

Rachel Barker recently stepped-up her HR consulting business to the next level and I really love the way she’s gone about it.

Rachel helps leaders in the performing arts to successfully manage their people and create better organisations.

During the course of our discussion, I asked Rachel:

  • Tell us a little about your background and led you to launch your own consulting business? How did it feel?
  • What consulting kind of consulting services do you provide and to whom?
  • Most people who are employed in some sort of HR-related role, when they decide to start their own consultancy they go very broad and very generic. I love the fact that you’ve decided to focus on a particular niche. Why did you choose a narrow area and was it a big or scary decision?
  • What’s your advice to other consultants who are trying to find their niche or focus point?
  • What are your plans for getting new clients?
  • What do you see coming down the road for HR and the world of work and how should listeners get prepared for these changes?
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HOW TO MAKE YOUR HR CONSULTING FIRM MORE PROFITABLE

45 Ways To Make Your HR Consulting Business More Profitable

October 5, 2020 /

Today we’re sharing an extensive list of 45 ideas to help make your HR consulting business more profitable.

HR Business Accelerator - Make your business more profitable

Thanks to all the successful consultants from the HR industry who have shared their many excellent ideas, suggestions, and pieces of practical advice.

How To Run A Profitable Consultancy In The HR Industry [4 Categories]

To keep things organised, the profitable HR consultancy tips are divided into four broad categories:

  1. Financial Management
  2. Sales & Marketing
  3. Service Delivery
  4. Your People
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A Better HR Business - Greg Kinnaird of Corporate Learning Solutions

Growing A Leadership & Learning Consultancy – With Greg Kinnaird

July 6, 2020 /

One of my favourite aspects of working in HR is the opportunity to observe. You’re often in a unique position to stand back and see what’s going on within an organisation and then help drive change to take things forward.

My guest on this podcast episode is one of the best observers and leadership change experts around.

Greg Kinnaird is an expert consultant, facilitator, and author whose business, Corporate Learning Solutions, partners with organisations throughout South-East Asia, South Africa, United Arab Emirates, and Europe to help develop their high potential leaders.

Greg joined me on the A Better HR Business podcast to talk about:

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Growing An HR Business In The US

Growing An HR Business In The US – Q&A With Missy Fulton

June 29, 2020 /

Missy Fulton is a creative global employer lawyer and strategic HR senior executive. As President & CEO of Chameleon Strategies LLC, a strategic HR and employment law advisory, Missy has dedicated her career to helping dynamic businesses grow by creating that fourth leg of the tape to solidify the business foundation.

Growing An HR Business In The US - Missy Fulton

Having “seen it all” between government, private and public corporations and startups, Missy has a unique and vast array of knowledge about what works and doesn’t work for emerging companies, to partner with any organization to set them up for success, get them out of systemic troubles, mitigate the risks going forward, and/or proactively plan for future growth.

Chameleon is founded on the core understanding that each organization evolves in its own distinct way. Understanding that distinction, Chameleon Strategies’ offerings provide the flexibility, growth opportunities, and thought partnering to pivot talent management and people strategy needs based on a company’s ever-changing business needs.

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How To Become A Freelance HR Consultant

How To Become A Freelance HR Consultant

May 23, 2020 /

The global pandemic has caused great chaos and uncertainty and has caused many HR professionals to look into how to become a freelance HR consultant.

Here are 7 steps to follow if you are wondering how to become a freelance HR consultant.

  1. Identify your core strengths and preferences.
  2. Understand your ultimate motivators and drivers.
  3. Clearly identify your target market (don’t be too general).
  4. Have savings and/or find a way to access cash fast.
  5. Build an online presence and network right now.
  6. Plan your marketing strategy (don’t just rely on referrals).
  7. Start executing the plan.

Want some help getting started? (Click here)

You’ll also find links to several resources that will help get you started on your journey to becoming a freelance Human Resources consultant.

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Growing an HR consultancy

Growing An HR Consultancy – Shiluvah

May 12, 2020 /

Kulani Shiluvane is an inspiring entrepreneur, speaker, and HR business leader. Her business, Shiluvah, is based in Johannesburg in South Africa and is a successful Human Resource and Labour Law consultancy which offers dynamic, customised, and integrated people management solutions.

Kulani Shiluvane profile

In this quick Q&A, Kulani kindly shares how she is busy growing an HR consultancy.

Before we get on the article, are you receiving my free resources and business growth briefings?

You may also like this post on ways to boost profit: 45 Ways To Make Your HR Consulting Business More Profitable.

Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry.

Over to you, Kulani!

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