Helping to grow businesses in the Human Resources industry

Tag: HR Tech (Page 2 of 3)

Talking B2B Sales & DisruptHR With Derek Howard

A Better HR Business - Derek Howard

I talked B2B sales and the impressive DisruptHR conference with Dublin-based, business-growth expert, Derek Howard.

If you are looking to expand your business, you should listen in.

The Customer logo

Derek is CEO of The Customer a company that helps companies to grow their business and develop their people.

Derek walked me through an overview of the typical sales cycle and gave practical tips for each stage – definitely have your pen and paper ready.

Furthermore, Derek is one of the co-founders and organisers of the Ireland division of the global DisruptHR seminar series.

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How To Get An HR Side Job As A Human Resources Professional [10 HR Side Gig Ideas]

Ever since I started my HR business marketing blog, and particularly since I started my podcast for HR companies, I’ve been contacted by many full-time employees asking me how to get an HR side job as a Human Resources professional.

In my time, I have done the various HR side hustles myself and helped others set up their side HR projects.

I’ll show you ten HR side jobs and HR side gig ideas further down in this article.

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Growing An HR Tech Business With Miho Shoji Of Moodbit

Miho Shoji is one well-travelled HR tech entrepreneur. She was born in Bolivia and then lived in Chile for 15 years before she moving to New York City.

Growing an HR Tech - Moodbit

From her varied experiences, she is all too aware of how emotions impact productivity; so much so that she partnered up with Alfredo Jaldin to co-found Moodbit, with the mission to measure and improve the morale of employees.

With Moodbit, you can easily check your team’s emotions in real-time with mood indicators.

Your employees can also excel with weekly suggested actions to improve their well-being, engagement, and productivity.

Miho and I had a really interesting conversation on a range of HR Tech topics. We started with the challenges facing women in tech.

Here’s what I asked Miho:

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Growing An Award-Winning Employee Assessment & Development Software Company With Channel Partners: Great People Inside UK (Podcast & Article)

There are many assessment tools on the market that help evaluate executives and managers.

However, most offer pre-determined packages of measurements and dusty old job profiles from an old library that bear no relation to the specific organisation, market, and workforce.

Built on the premise that one size doesn’t fit all when it comes to assessments, Great People Inside UK (GPI) is changing the game.

Scroll down to listen to the podcast interview.

Employee Assessment Software HR Tech GP8PI ad
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Growing A Diversity & Inclusion Business – Vessy.com

I had an excellent conversation recently on A Better HR Business with the Founder of Vessy.com (the first global online community for Diversity & Inclusion champions), Vessy Tasheva. We talked about all aspects of growing a diversity & inclusion business.

  • Vessy’s background and what got her to this point.
  • Vessy.com – who it’s for and what it does.
  • The impact of diversity fatigue.
  • Vessy’s amazing international diversity report.
  • Vessy holds a lot of workshops and gets invited to give speeches and go onto discussion panels. How she finds these opportunities and her advice to other consultants and companies that are interested in doing the same.
  • The long-term plans for Vessy.com.
  • HR changes and challenges now and in the future?
  • And plenty more.
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How BambooHR Has Grown Quickly With Partnerships

The HRIS software company BambooHR has grown rapidly in the States and around the world. Today on A Better HR Business, I talk with Dan Taylor from the company about how BambooHR has grown so quickly.

How BambooHR Has Grown - with Dan Taylor

We discuss:

  • A quick overview of BambooHR – what it does and its ideal clients.
  • How BambooHR has positioned itself in the market.
  • BambooHR has produced a lot of educational & marketing content. What are BambooHR’s most popular pieces of content?
  • Explanation of the partnership types that help answer how BambooHR has grown quickly.
  • How could an HR consultant or an HR Tech firm partner with BambooHR? What gets paid, how is it tracked, etc?
  • Challenges or changes that Dan sees coming in the HR industry.
  • And plenty more.
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How To Launch A New HR Startup – The Inside Story Of Wagestream’s Rapid Growth [Article & Podcast]

They were some of the most awkward conversations I ever had as a young Human Resources professional . . .

Employees who, in embarrassing moments for everyone involved, had come into HR to see if the company could give them an advance on their pay.

The reasons varied.

The car had broken down leaving them stranded with no way to get to work; a sudden illness in the family; some other sad, unfair cause of stress for a valued member of the team.

Solving Employee Cash Flow Problems – Wagestream

For all the public controversy that continues to swirl around payday loan companies and their vicious interest rates that can hit more than 5,000% in some cases, there’s still an underlying issue that gets forgotten about: the strain on the individual employee who desperately needs the money.

Scroll down to read the full story or to listen to the podcast episode.
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Sales Advice For HR Businesses – With Rana Kordahi

It’s hard to suddenly start selling your consulting services or software when you’ve come from a corporate HR background. That’s why I’ve turned to sales expert, Rana Kordahi, for some sales advice for HR businesses.

Rana shared her sales advice for HR businesses, including:

  • If Rana were starting out as a new HR consultant or a new HR tech startup, what would be her plan of attack to get new employer clients?
  • Rana’s advice on how to actually approach a potential client that you’ve found online on LinkedIn?
  • Thoughts on the best way for a consultant or startup founder to approach their former employers to get them as a client.
  • If a consultant or startup founder gets a meeting with a potential new client, how to run the meeting.
  • If the initial meeting with a potential new client goes well – they often then ask for a proposal. Rana’s advice.
  • After a consultant has a very positive initial discussion with clients and receiving positive feedback, they don’t come back with an actual work assignment. Rana’s advice.
  • Rana’s tips on interesting people, websites, tools, podcasts, or books that HR businesses should check out to grow faster.
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HR Partnerships (HR Tech Alliances & HR Tech Advisor)

Special Update (April 2020) 

Check out the upcoming Virtual Collaboration Zone which is run by HR Tech Alliances.

During this one-day online event, you can attend any education roundtables that you want.

You can even set-up private one-on-one video calls with potential partners that include HR technology and service companies.

Ward Christman is a good person to know if you’re an HR Tech founder.

I recently spoke with Ward from HR Tech Advisor about marketing for HR Tech startups and how to grow an HR Tech company.

Ward and I talked about these things:

  • What HR Tech Advisor does and who it helps.
  • Advice for HR companies on growing indirect sales and partnerships.
  • Business growth advice to HR consultants and HR tech firms thinking of attending conferences either as delegates or as exhibitors.
  • Change and challenges now and in the future for the HR industry.

And much more.

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An Exciting HR Software Company To Watch: Adepto

I recently had an in-depth conversation with a leading expert in the financial services industry about how large, well-established companies should react to the rise of the tech firms.

The expert shared several fascinating insights that every large corporation should consider, regardless of their industry.

Two comments, in particular, stood out:

  1. Innovate quickly: The highly ambitious tech companies are well-funded, extremely nimble, and are chipping away at market share. Well-established firms can no longer rely on old product lines for future performance so they must innovate quickly which is not part of their DNA.
  2. The workforce is evolving: Top university graduates used to aim for a career in the biggest companies or in consulting. The reputational damage suffered by many companies after various crises has turned young talent away from established companies and, instead, towards the fast-moving world of tech and entrepreneurship.

Large companies must use the collective power of their employees in a much more clever way if they want to survive the upcoming tech upheaval.

One HR software business is helping these large companies do just that with its single view of everything in one place: skills, experience, accreditations, preferences, goals, feedback and more – meet Adepto and its Total Talent solution.

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How To Get More HR Clients From Your Company Blog – 13 HR Companies Share Their Tips

It can be a lot of hard work to produce and maintain an effective company blog so today we’re looking at how to get more HR clients from your company blog.

How To Get More HR Clients From Your Company Blog

Read on for quick tips and ideas from people currently working in Human Resources companies on how to best use your company blog for client acquisition.

If you have a blog marketing tip to share, I’d love to hear from you too. Continue reading

How To Segment Your Market When Your HR Business Is National Or International

Many HR tech firms and large consulting firms find this a difficult question: How to segment your market when you have national and international clients?

Unlike consultants who live and work locally, HR tech firms operate on a national or international stage.

This can make things a little tricky.

It’s hard to win new clients (especially in an HR sales pitch) when your business sounds generic – all things to all people.

Most tech companies handle this issue in two ways:

  1. Put lots of impressive client logos on the home page.
  2. List out all the industries they’ve helped.

The problem with listing clients and industries is that sometimes the approach helps but other times it actually turns sales prospects off.

Why?

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What Would You Say In This HR Sales Pitch?

I often tell HR consultants and HR Tech companies to make it easier for people to refer them new clients by becoming clear on who their business helps.

I’ve had quite a lot of people tell me that this is really hard to do – especially in an HR sales pitch.

The standard response looks a bit like this:

Isn’t it enough to say that we help mid-large employers in the [XYZ] industry?

Well, that’s a start but it’s still quite bland and generic.


Before we start, be sure to join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry.

If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement – my HR marketing update will help.


It reminds me of a time I went to Amsterdam (such a beautiful city) for an RFQ (request for quotation) process.

HR sales pitch in Amsterdam

Back to the issue of generic HR sales pitches . . .

I sat in a meeting room all day with the European CFO and CHRO as we listened to 4 or 5 companies pitch for a major HR service contract.

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How To Grow An HR Tech Company – Q&A With AttendanceBot

The HR industry expert, Josh Bersin, recently described how the multi-billion dollar HR software market is moving in a new direction (‘The HR Software Market Reinvents Itself‘). This will be of interest to anyone pondering how to grow an HR tech company.

Bersin is well-known for mapping and monitoring the development of the HR tech industry.

It would appear that we’re moving towards an era of ‘HR in the flow of work‘ and HR tools will play a starring role.

Josh Bersin flow of work

I was interested to note Bersin’s comments about the proliferation of HR tools:

“As organizations become more agile and team oriented, these tools are moving in a whole new direction. Now we need software that facilitates teamwork and agile goal management, helps people give each other feedback, and helps facilitate continuous performance management and self-improvement.

These tools are consumer-like, easy to use, and mobile by design.”

Josh Bersin

I recently spoke with a co-founder of one of these new HR tools – the tool is clearly ‘consumer-like, easy to use, and mobile by design.’

Meet AttendanceBot

AttendanceBot is an HR Tech tool with a specific focus on using any enterprise instant messaging platform like Slack, Microsoft Teams, Google Chat, etc, for attendance management.

Why base an HR tool an an instant messaging tool such as Slack?

slack-growth-2018-stacked

You may not use Slack but millions of other people do and AttendanceBot is riding that rocketship as well as growing with the other instant messanger services.

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