It's time to grow your HR business

Tag: HR Tech (Page 2 of 6)

Growing An Organizational Network Analysis Software & Consulting Company – with Jaakko Kaikuluoma from Teamspective

I was delighted to be joined on the A Better HR Business show by Jaakko Kaikuluoma, Co-Founder & CEO of Teamspective, a SaaS solution helping people, teams, and companies improve their performance through better feedback.

Jaakko Kaikuluoma

Jaakko’s professional background is in strategic management and international software business. He studied industrial engineering and management at Aalto University, Finland.

After a decade in software sales, marketing, and managerial positions in startups, Jaakko decided to combine his expertise with his passion for “the human mind and how it works in social settings” and started his own company, Teamspective.

Teamspective helps companies collect people’s insights continuously with modern methods that are non-disruptive to employees. With these real-time insights, companies react faster, support employees when they need it, monitor the impact of improvement initiatives, and overall establish a culture of growth mindset.

Pulse Surveys:
Automate your HR data collection. Measure engagement, well-being, and DEI right in Slack or MS Teams. Create a culture of listening and empower teams to improve with data-driven discussions.

Organizational Network Analysis:
Get an accurate map of how your people actually work together, and see how integrated your organization is. Identify key employees and understand their impact. Improve cross-functional collaboration, and help high-demand people delegate effectively. Analyse the True Teams, combine them to pulse data, and see where your company’s real pain points are.

Smart 360 Feedback:
Make feedback your superpower. Ensure everyone gets a continuous flow of quality feedback and recognition from managers, peers, and even customers. Make data-based decisions in performance management.

In a wide-ranging discussion, Jaakko and I talked about:

  • How Teamspective helps companies identify and solve issues related to teamwork, leadership, and coordination.
  • The Pulse Surveys are integrated with Slack and Teams.
  • How Teamspective automates feedback interactions and turns to network analysis to gather information.
  • Data can spot disengagement and withdrawal from interactions and lack of collaboration between departments.
  • Teamspective is using only publicly available metadata.
  • The company is growing its business by using sales, online marketing, and partnering with HR consultants.
  • And much more.

Thanks, Jaakko!

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Growing OnTheClock (Employee Time Clock System For Small Businesses)

I was delighted to be joined on the A Better HR Business show by Dean Mathews, the founder & CEO of OnTheClock, an employee time clock system for small businesses to track employees’​ hours worked and improve payroll processing.

Dean Mathews

Dean came up with the concept and designed & developed OnTheClock and he continues to help create new features for the app. OnTheClock started as a passion project when Dean noticed a common theme among the accountants – they were unable to find a web-based time clock that was accurate and simple.

Today, OnTheClock has a team of 21 individuals who serve 18,000 small businesses and their employees. While most of the customers are based in the U.S., the company has clients from all over the world. The team comprises dedicated professionals who handle product development, design/graphics, marketing, billing, leadership, and customer support. The company’s mission, which dates back to 2004, is to assist small businesses in tracking employee time with greater ease, accuracy, and efficiency.

Here is one of OnTheClock’s values: “Our employees and customers are valued above all, even above profit and growth. Employee growth and development lead to a more successful customer. Profit and growth are viewed as evidence that we created an amazing company that customers love.”

In a wide-ranging discussion, Dean and I talked about:

  • How OnTheClock turned from a passion project into a business with 21 employees and 18000 customers.
  • “On the Clock” helps small businesses track employee time for payroll and job/project costing.
  • The primary target is businesses with less than 100 employees, a large market segment often overlooked.
  • Simplicity is their primary focus and they aim to make their product easy to use.
  • The app has features that allow accountants to open free accounts and track their own time and employees.
  • And much more.
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Growing An Employee Mentoring Software & Consulting Company – with Judy Corner from Insala

I was delighted to be joined on the A Better HR Business show by Judy Corner, Director of Consulting at Insala, a leading global provider of talent development software and consulting solutions in employee mentoring, coaching, and alumni management.

Judy Corner

Judy is the Director of Consulting at Insala. She has over 30 years of experience providing customized human resources consulting services to medium to large organizations across a variety of industries.

In the area of mentoring, Judy has designed and delivered workshops, training, and a complete mentoring methodology. Judy’s mentoring process is the foundation of Insala’s mentoring solution we know today. Beyond mentoring, her thought leadership articles on talent development have been published in journals such as The Diversity Journal and Industrial and Commercial Training and she has spoken at many conferences throughout her career.

Insala is a pioneer and industry leader recognized by Global 1000 and Fortune 500 companies and associations internationally, for 20+ years as a leader in Career Management, Mentoring, Coaching, Career Transition, Alumni Software solutions, and People Analytics.

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Growing An HR Recruiting, Onboarding & Retention AI Platform (Springworks)

Kartik Mandaville

I was delighted to be joined on the A Better HR Business show by Kartik Mandaville, the founder and CEO of Springworks, an HR tech startup that is developing tools and products to help organizations engage and retain their employees, using blockchain and AI.

Kartik graduated from Carnegie Mellon University, Pittsburgh with a Masters from the Language Technologies Institute, School of Computer Science focusing on Big Data, Machine Learning, NLP, and Biotechnology. During this time there, he was part of the IBM Watson project and worked on genome analysis with machine learning.

Springworks is a Bangalore and Santa Monica-based HR technology startup that is building tools and products to simplify recruiting and help organizations engage and retain their employees.

The product stack from Springworks includes:

  • SpringRole — verified professional-profile platform backed by blockchain,
  • SpringVerify — B2B verification platform,
  • SpringRecruit — a forever-free applicant tracking system,
  • EngageWith — an employee recognition and rewards platform that enriches company culture, and
  • Trivia — a suite of real-time, fun, and interactive games platform for remote team-building.

Springworks prides itself on being an organization focused on employee well-being and workplace culture leading to the 100+ employee strength company being rated 4.9 on Glassdoor.

In a wide-ranging discussion, Kartik and I talked about:

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Best B2B Marketing Consultancies For HR Companies

As the competition in the human resources sector continues to grow, it becomes increasingly important for HR companies to develop and implement effective marketing strategies. With a multitude of options available, choosing the right marketing consultancy can be a daunting task. In this article, we’ll explore to how to choose from the best B2B marketing consultancies for HR companies and help you make an informed decision about which one is right for you.

The Importance of Marketing for HR Companies

Marketing is a crucial aspect of any business, and HR companies are no exception. An effective marketing strategy can help HR companies generate leads, build brand awareness, and ultimately increase revenue. With the right marketing approach, HR companies can position themselves as industry leaders, attract new clients, and retain existing ones.

What To Look For In A B2B Marketing Consultancy For Your HR Company

Choosing the right marketing consultancy is essential to the success of your marketing efforts.

When selecting a marketing consultancy, there are a few key factors to consider:

  • Experience: Look for a marketing consultancy with experience in the HR industry. They should have a proven track record of success and a deep understanding of the unique challenges facing HR companies.
  • Strategic approach: A good marketing consultancy will take a strategic approach to your HR business marketing efforts. They should develop a customized marketing plan tailored to your specific needs and goals.
  • Communication: Communication is key when working with a marketing consultancy. Look for a consultancy that is responsive, transparent, and easy to work with.
  • Results: Ultimately, the success of a marketing consultancy should be measured by the results they deliver. Look for a consultancy that has a proven track record of delivering measurable results for its clients.

Podcast: Marketing Options For HR Companies


Best B2B Marketing Consultancies For HR Companies – Get More HR Clients

If you are looking for the best B2B marketing consultancies for HR companies like yours, do check us out.

Get More HR Clients is a B2B marketing consultancy focused exclusively on the HR industry.

Led by Ben Geoghegan (host of the HR podcast, A Better HR Business) we offer a range of HR marketing services, including lead generation, content marketing, and branding to help you attract new clients and position your company as a leader in the industry.

Our HR Business Accelerator marketing consultancy service is designed specifically to help HR consultancies and HR Tech companies in North America and Europe achieve positive outcomes without having to deal with the usual challenges that come with marketing challenges.

The service is aimed at leaders of HR companies who want to grow their businesses, improve their revenue, and make sales calls easier. By utilizing our expertise in HR markets, our deep dive approach, and our industry knowledge sharing, we help our clients solve their marketing challenges and achieve the growth they desire.

Here are some of the benefits that our service can bring to your business:

  • More reliably hitting business performance targets: By utilizing our deep dive approach, we help identify the root cause of your marketing challenges and create a customized plan to address them. This allows you to hit your business performance targets and achieve your desired results.
  • More work for staff: As your business grows, you’ll need more staff to handle the increased workload. Our service can help you bring in more clients and customers, which in turn creates more work for your staff.
  • Better cash flow: A steady stream of new clients and customers can help improve your cash flow and give you more financial stability. Our service can help you achieve this by providing a reliable source of new business.
  • Higher quality of client projects: By attracting the right clients and customers, you can improve the quality of your projects and increase your reputation in the industry. Our service can help you attract the type of clients and customers that will allow you to take on higher-quality projects.
  • Better clients: By utilizing our HR market expertise, we can help you attract the type of clients and customers that are the best fit for your business. This means you’ll be working with clients that you enjoy and that are the right fit for your business.

Our service includes several components designed to help you achieve the positive outcomes you desire. These include:

  • Deep Dive: Our deep-dive approach allows us to identify the root cause of your marketing challenges and create a customized plan to address them.
  • Playbooks: We provide you with a customized playbook that outlines the steps you need to take to achieve your desired outcomes.
  • HR market expertise: Our team has a deep understanding of HR markets, which allows us to provide you with the expertise you need to succeed in this industry.
  • Sharing of industry knowledge: We stay up-to-date on the latest trends and best practices in the HR industry, and we share this knowledge with our clients to help them stay ahead of the curve.

By utilizing these components, we can provide a comprehensive solution to your marketing challenges. And because we specialize in HR consultancies and HR Tech companies, we can provide a more effective solution than other types of marketing consultancies and freelancers.

Here are five reasons why our HR marketing service for HR companies is more effective for our ideal client types in North America and Europe to resolve their marketing/business growth-related problems than other types of marketing consultancies and freelancers:

  1. We specialize in HR consultancies and HR Tech companies: Because we focus exclusively on these types of businesses, we have a deep understanding of the challenges and opportunities that come with marketing in this industry.
  2. We have a deep understanding of HR markets: Our team has a wealth of experience in HR markets, which allows us to provide you with the expertise you need to succeed in this industry.
  3. We provide a comprehensive solution: Our deep dive approach, playbooks, HR market expertise, and sharing of industry knowledge provide a comprehensive solution to your marketing challenges.
  4. We are cost-effective: Because we specialize in HR consultancies and HR Tech companies, we can provide a more cost-effective solution than other types of marketing consultancies and freelancers.
  5. We are faster: Because we have a deep understanding of HR markets and the challenges faced by HR consultancies and HR Tech companies, we can provide a faster and more efficient solution to your marketing challenges. We don’t waste time on strategies that don’t work, and we focus on the ones that will deliver the most value to your business.

Summary – Best Marketing Consultancy For HR Companies

In summary, if you’re a leader of an HR consultancy or HR Tech company in North America or Europe, and you’re looking to grow your business, improve your revenue, and make sales calls easier, then HR Business Accelerator is the solution you’ve been searching for.

By utilizing our deep dive approach, playbooks, HR market expertise, and sharing of industry knowledge, we can help you achieve the positive outcomes you desire without having to deal with the negative aspects that come with marketing challenges.

To learn more about how we can help you resolve your marketing/business growth-related problems, request more information or book a quick call with us today.

We look forward to helping you achieve your business goals.

A Powerful Question To Help You Reflect On Your HR-Related Business

I want to explore a thought-provoking question that has been on my mind. This question can help you reflect on your HR-related business and identify areas for improvement.

The question is . . .

If you sold your business, what would a new owner change about the business to make it more successful?

I was inspired to ask this question after observing a transformation in a corner store near my home. The store used to be a dusty, run-of-the-mill establishment that sold basic necessities like newspapers, milk, and bread.

However, after being purchased by new owners, the store underwent a complete makeover.

The new owners introduced a fresh design, new decor, and updated branding, including new logos. They also expanded the product line to include hot sandwiches, premium items, Italian wines, cheeses, and a high-quality coffee machine. The store became a bustling hub of activity, creating jobs and community involvement.

Every time I drive by the store, I wonder what the previous owner would think of it now.

You can find the show here on iTuneson Spotifyon Google Podcastson Stitcher, and on other podcast players.

So, if you were to sell your HR business, what changes would a new owner implement to make it more successful?

  • Would they remove products and services?
  • Would the new owners change the structure of the products and services?
  • Would they increase the prices?
  • Would they decrease prices?
  • Would they add staff?
  • Would they remove staff?
  • Would they move to an outsourced model?
  • Would they move to an in-source model?
  • Would they look to break it up into smaller pieces and sell it off?
  • Would they look to change their focus to a particular industry or a market segment?
  • Would they focus on consulting projects or would they focus on recurring revenue or would they focus on product sales or training?
  • Would they try and get the entry-level product and then make more money on the back-end sales?
  • Would they try to look at creating more partnerships with other companies in the industry?
  • Would they be looking at creating more thought leadership to raise the profile of the business?
  • Would they look to add technology or marketing tools to improve the flow and the process and the management of the business?
  • Would they add more paid advertising and promotion?
  • Would they productize or systemize your business with a view to reducing their involvement in the running of the business?
  • Would they try and get the systems in place for the business with a view to selling it quickly?

Stepping back and examining your business from an outsider’s perspective can be extremely helpful.

Try imagining what changes a new owner would make if they took over your HR business.

You might be surprised to discover that there are simple, low-cost ways to add value and improve the overall success of your business.

Take some time to reflect on this question and if you need help, please do get in touch!

All the best,

how to market your hr firm

How Enavrio Helps Independent HR Tech Consultants & Corporate HR Teams

Brenda Laughlin

I was delighted to be joined on the A Better HR Business show by Brenda Laughlin and Brian Turk, Co-Founders of Enavrio, a global HR Transformation and Technology consulting network, independent HR Tech consultant collective, and solution marketplace —a space for all HR Technology Experts.

Enavrio was founded by Brenda Laughlin and Brian Turk—leaders with extensive histories working in HR, HR technology, and consulting services—based on a desire to consolidate, align, and leverage the best of what the HR tech industry has to offer.

After running their own separate boutique HR tech consulting practices, Brenda and Brian began discussing how they could better serve the industry.

Brian Turk

They decided that competing with other players in an existing area wasn’t what the industry needed most, and decided instead to support the existing players on all sides by creating frameworks and mechanisms for bringing them together, supercharging their execution, and optimizing how they collectively deliver for their customers: organizations and the people who work for them.

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Andy Najjar from FutureSolve On How To Blend Strategy With Technology To Solve Major HR Challenges

I was delighted to be joined on the A Better HR Business show by Andy Najjar, Chief Operating Officer at FutureSolve, an HR Tech company that provides high-quality advisory services and people technology for HR and business leaders.

Andy Najjar

As the Chief Operating Officer at FutureSolve, Andy Najjar is responsible for leading FutureSolve’s global operations and direction. He joined the company with more than 15 years of experience in the talent and Human Resources space. He is a technologist that is focused on how technology is changing the future of work.

Prior to joining FutureSolve, Andy was instrumental in growing companies like HRsmart and TalentGuard from upstart talent management software companies to acquisitions by Deltek and Venture Capital funding. He also plays an advisory role with technology companies innovating in the HR Technology space and assisting in market fit and innovation direction.

FutureSolve was founded by former CHROs of companies like Comcast, Frito Lay, Suntrust Bank, Unisys, and more.

Providing a wide array of technology and strategic CHRO advisory services, FutureSolve helps organizations prepare and position for the Future of Work.

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Mark Gray On Innovating With A Flexible Workforce And Automation Expertise (Invisible Technologies)

I was delighted to be joined on the A Better HR Business show by Mark Gray, Head of Hiring at Invisible Technologies, an outsourcing and automation alternative that provides custom operations support to scaling SMBs.

Mark Gray

Mark Gray is the Head of Hiring at Invisible Technologies. He brings 13 years of experience within the talent acquisition field and has led the scaling of multiple start-ups across the globe. He is currently conducting research on the deployability of observed personality traits and their utility in predicting future job performance through the use of AI. His work has been mentioned in various articles and podcasts including (but not limited to) MIT Review, Scientific American, IDA’s Workflow Podcast.

Invisible Technologies is a business process automation platform that automates repetitive digital work by managing and outsourcing recurring tasks to human agents.

Invisible is introducing a new way to get work done. The company brings a digital assistant together with a real human workforce, enabling people to automate and outsource nearly any task. All of your work is coordinated on a digital assembly line where they design and automate the processes, check the work, and return the task completed.

In a wide-ranging discussion, Mark and I talked about:

  • The partnership and values on which Invisible Technologies was built
  • How to identify the hidden streams of talent, beyond the CV
  • How to increase the team’s productivity and autonomy at the same time
  • Using robotic process automation on codified processes or parts of processes to lower the client’s costs
  • How Invisible is going to affect the future of work
  • Invisible’s strategy for sales and growth
  • And much more!
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Marketing Questions To Ask If You Want More Customers Or Clients For Your HR-Related Business

Every week I receive at least one email from a podcast listener or newsletter reader where the person asks me this question:

Ben, how do we get more clients/customers for our HR business?

However, there’s a problem . . .

If you want better outcomes, you need to dive deeper and ask better questions.

In this solo episode of the A Better HR Business podcast I’m going to walk you through some of the typical questions I work through with our HR business marketing clients as we build out and scale up their marketing plans.

Such questions include:

  • How well is our business positioned?
  • What are our offers and how good are they?
  • What are we doing to convert website visitors into sales leads?
  • What are we doing to nurture our sales leads?
  • What unpaid marketing channels are we using and how are they performing?
  • What paid marketing channels are we using and how are they performing?
  • What are we doing to improve our conversion rates?
  • How do we scale up?
  • And more…

Have a listen now!

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Streamlining Your HR Business Operations Using The Software Platform – Anywhere

I was delighted to be joined on the A Better HR Business show by Supreet Tare, Co-founder of Anywhere, a project management app for busy teams.

Supreet Tare considers himself a developer at heart and a managing director by profession.

Supreet Tare

Supreet has worked with companies like Infosys Technologies Ltd in the past and has been trying to manage an IT business of his own since 2009. He completed his bachelor of Engineering in Electronics & Communications stream from Ghasidas University, Bilaspur CG in 2006.

Anywhere is a work operating system specially developed for small and medium emerging teams and startups who need to keep on top of multiple projects, be it Engineering, Product, Sales, Marketing or HR.

In a wide-ranging discussion, Supreet and I talked about:

  • What is Anywhere.
  • What led to the formation of Anywhere.
  • How customers in the HR consulting world and the HR tech world could use Anywhere to better manage their projects and recurring business work.
  • How Anywhere brings all team members together on one platform with real-time communication.
  • The planning tools, the automation and the templates Anywhere provides to its users.
  • And much more.
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Matt Burns – Founder & CEO of BentoHR

I was delighted to be joined on the A Better HR Business show by Matt Burns, Founder & CEO of BentoHR, a digital transformation consultancy working at the intersection of strategy, technology, and people operations to accelerate value creation.

Matt Burns

Matt is an entrepreneur, consultant, ex-exec, speaker & podcaster. As the Founder & CEO of BentoHR, Matt leads a digital transformation consultancy that combines expertise in business strategy, technology, operations & human capital.

BentoHR works with organizations, private equity & venture capital firms to identify & action their highest leverage initiatives. BentoHR’s expertise is in strategic planning & alignment, technology architecture & procurement, systems implementation & integration, organizational design, process reengineering, change management, data aggregation & analysis.

Before Bento, Matt led a talented team recognized for the “Most Innovative Use of HR Technology” (2017). A year later, it was named the Canadian HR Team of the Year.

As one of the Founding Organizers of the Global HR Summit – the world’s first enterprise conference presented in virtual reality – Matt had the privilege of showcasing the latest immersive workplace technologies.

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Chen Geffen Shalev – CommReady (Conversation Preparation Chatbot)

I was delighted to be joined on the A Better HR Business show by Chen Geffen Shalev, Founder of the CommReady app.

Chen Geffen Shalev

CommReady is an interactive and confidential conversation prep tool.

CommReady combines theories of negotiation and mediation with elements of the “Atlas of Emotions” methodology. CommReady app is an on-hand companion which helps remove the noise from a distressing situation.

Chen’s professional background is in biotechnology engineering, but a Negotiation and Dispute Resolution course from Harvard Law School gave her the idea to create CommReady and turned her into an entrepreneur.

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UK HR Tech Software Company (myhrtoolkit) On Partnering with HR Consultants

I was delighted to be joined on the A Better HR Business show by Hannah Wheater, Social Media and Digital Marketing Executive at myhrtoolkit HR software.

Hannah Wheater

myhrtoolkit is an HR software designed for small-medium businesses in the UK and Europe.

myhrtoolkit makes it easier for SMEs to manage staff admin and legal compliance with highly secure HR software.

Certified with the international data security standard ISO 27001 and rated as excellent on Trustpilot, myhrtoolkit is chosen by more than 1,250 SMEs and used by over 60,000 employees within the UK and Ireland.

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