It's time to grow your HR business

Category: Get More Human Resources Clients (Page 3 of 17)

HR Riskonomics and Running HR As A Business – with George Akle from GOVERNHR

In the most recent episode of A Better HR Business show, Ben spoke with George Akle, Founder and HR Governance Expert at GOVERNHR, a company specialising in HR Governance, delivering strategic solutions that drive compliance, risk mitigation, and operational efficiency.

With their expertise in HR Riskonomics, GOVERNHR helps organisations address challenges like compliance, succession planning, crisis management, and tech implementation. They also assist in Run HR As A Business, aligning HR practices with strategic goals, and driving innovation and accountability.

In this engaging conversation, George explains the two fundamental aspects of GOVERNHR™: HR Riskonomics and Run HR As A Business.

HR Riskonomics involves strategically recognising and addressing risks within the HR function, such as compensation, employee turnover, vendor management, and technology implementation.

On the other hand, Run HR As A Business focuses on aligning HR practices with an organisation’s strategic goals and financial objectives.

George Akle

As an industry-leading HR professional with 25 years of diverse experience, George has built a successful career by holding regional and global roles. His journey includes serving as the HR Chief Operating Officer (COO) for an Investment Bank in the Asia Pacific, where he was responsible for HR Governance across 17 countries. He also held positions as Head of HR for South East Asia, Head of HR Services, and Regional Business Partner.

Continue reading

How To Successfully Pitch Your HR Tech Company

Today we’re joined on the show by Jasper Ettema from JET Growth to talk about how to pitch your HR Tech company (or consulting firm).

Entrepreneur born in the Netherlands, living in Austria, active around the globe, Jasper has been involved in hundreds, if not thousands, of business plans & pitch decks processed.

In a wide-ranging discussion, Jasper and Ben talked about:

  • Different types of pitches and how to adjust your pitch for each situation.
  • Key elements of good pitches.
  • How to create an effective pitch deck.
  • Tips for successful pitching.
  • And much more!
Continue reading

The Two Things You Must Do If You Want To Start & Grow A Successful HR Business

There are two things you absolutely must do if you want to start and grow your own successful HR business . . .

(By ‘HR’ we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc).

Obviously, to really understand what those two things are, we need to venture into the Australian outback . . .

Continue reading

Marketing For Neurodivergent Business Owners – with Andrew McDonald – The Neurodivergent Copywriter

In the most recent episode of A Better HR Business show, Ben spoke with Andrew McDonald, also known as the Neurodivergent Copywriter.

Andrew McDonald

Andrew specializes in empowering neurodiverse entrepreneurs to unlock their full potential in business.

Andrew’s expertise lies in cutting through the noise of neurotypical-focused advice, providing tailored guidance for neurodiverse individuals on their journey to build and scale successful businesses. He understands that there are diverse paths to business success and is committed to guiding you along your unique entrepreneurial journey.

As a neurodivergent copywriter, Andrew assists fellow neurodivergent professionals in launching and expanding their businesses through strategic marketing campaigns. One distinctive aspect of his work is his deep consideration of the personalities and needs of his clients, taking into account his own neurodiversity, which includes conditions like OCD, trauma, and Rejection Sensitivity Disorder. This understanding informs his approach, avoiding methods like cold emailing that can be more challenging due to the high prevalence of negative responses.

In a wide-ranging discussion, Andrew and Ben talked about:

Continue reading

What Is The HR Business Accelerator?

The HR Business Accelerator is for people running their own businesses in the broad ‘HR’ field and for people who are getting ready to start their own HR business.

FYI: For us, the ‘HR’ includes Generalist HR, Recruitment, L & D, Employment Law, Comp & Benefits, D & I, Employee Engagement, etc.

We’ve helped hundreds of HR consultants and HR software companies around the world to grow successful businesses – the HR Business Accelerator will help you too.

To learn more, watch the summary video, or to join the HR Business Accelerator now, click the relevant link below . . .

GROW AN EXISTING BUSINESS: You already run your own HR solo or small business.  

START A NEW BUSINESS: You are planning to start your own HR business

HR TECH & MID-SIZED CONSULTANCIES: If you run an HR Tech company or a mid-sized consulting firm, check out this page.

Video: What Is The HR Business Accelerator and How It Can Help You Grow (or Start) Your HR Business?



To learn more or to join, click the appropriate link below . . .

GROW AN EXISTING BUSINESS: You already run your own HR solo or small business.  

START A NEW BUSINESS: You are planning to start your own HR business

HR TECH & MID-SIZED CONSULTANCIES: If you run an HR Tech company or a mid-sized consulting firm, please check the website menu above or visit this page to see our services designed for you.

Main Marketing Methods for HR Consultancies and HR Tech Companies Explained

Today, we’re having a look at the main marketing methods for HR consultancies and HR tech companies to get in front of new audiences and win new clients.

We explore the diverse landscape of marketing channels available to HR consultancies and HR software companies. This comprehensive overview will help professionals in the HR industry make informed decisions about their marketing strategies, whether they are just starting out or seeking to refine their existing plans.

Context Matters When It Comes To The Main Marketing Methods For HR Businesses

Before diving into specific marketing channels, it is crucial for HR consultants and tech firms to consider various factors. These include their target market, service offerings, available resources, and budget constraints. The choice of marketing approach will also depend on whether they operate as solo consultants, small, or larger HR consultancies or HR tech firms.

Categories of Marketing Channels

The marketing channels in this discussion can be categorized into six main groups:

  • Advertising
  • Business Development
  • Content
  • Email
  • Networking and Referrals
  • Paid Promotion
  • Social Media

Let’s explore each category:

Continue reading

Growing A Global Employer Branding Agency – with Bryan Adams from Ph.Creative

In the most recent episode of A Better HR Business show, Ben spoke with Bryan Adams, CEO and Founder of Ph.Creative, a leading global employer branding agency that specializes in building world-class employer brand, EVP and talent engagement strategies for companies such as Apple, American Airlines, GVC and Blizzard Entertainment. With over 19 years of experience in the field, he is considered a prominent employer brand thought leader and his creative, unconventional and even controversial methodologies are said to regularly change the way people think about employer branding and EVP.

Bryan Adams

Bryan is also a two-times best-selling author, podcaster, and specialist speaker, who delivers energetic, passionate, thought-provoking, and interactive presentations on topics such as inbound marketing, talent attraction, customer experience and employer brand strategy. He is the author of Give & Get Employer Branding and Getting Goosebumps, and has been featured in publications such as The Financial Times and How Do. He is driven by a mission to help organizations understand their people and business better, design remarkable experiences, and achieve remarkable results.

Ph.Creative is a full-service employer brand communications agency that helps businesses thrive. Based in multiple locations around the world – including London, New York, Liverpool, and Auckland, the employer brand agency offers a highly effective model of creativity, tech and experience to help businesses attract and retain talent.

In a wide-ranging discussion, Bryan and Ben talked about:

Continue reading

Growing A Visual Neuroscience Assessments Software Company – with Bill Reed from RemotelyMe

In the most recent episode of A Better HR Business show, Ben spoke with Bill Reed, New York Times Bestselling Author, PMA Award Finalist, Harvard Neuroscience Certified, Navy Veteran, Product Marketing Expert Certified in PMM, ABM, Sales Enablement, and Leadership. He is also the Board Director & CMO of RemotelyMe, a veteran-owned business running on and partnered with EOS® Worldwide.

Bill Reed

RemotelyMe is dedicated to helping organizations find the right people and prospects for the right seats and solutions, in the right way. Remote and hybrid teams are challenged with high stress, low trust, and difficult communication. Traditional solutions for candidate and prospect profiling are decades old, not based on visual neuroscience, are too complex, and often break the bank.

RemotelyMe offers the only platforms and consulting services that use cognitive AI and visual neuroscience to discern trust, which Deloitte says can drive 400% more business performance, 88% more customer success, and 79% more productivity.

In a wide-ranging discussion, Bill and Ben talked about:

Continue reading

How To Start An HR Consulting Business – 6 Steps To Successfully Launch Your New Independent HR Consultancy

Wondering how to start an HR consulting business?

Yes, there’s a lot to consider but there’s a lot to be optimistic about too.

Now that the world has moved to hybrid work, there is a global market for new start-up HR consultancies to help employers get the best out of their workforce.

There is plenty of potential business out there in all aspects of HR consulting, including starting a generalist HR consulting business, recruitment business, leadership development consultancy, employee engagement consultancy, Diversity & Inclusion business, training, learning & development, employment law, and so on.

Below are 6 steps to guide you as you think about how to start your own Human Resources consulting business.

Continue reading

Personal Style & Branding For Women In Business – with Lisa Newport from FAB Business Club

In the most recent episode of A Better HR Business show, Ben spoke with Lisa Newport, Founder of FAB Business Club, a supportive business network, focused on personal branding and style mentoring, specifically tailored for women in business.

Lisa Newport

With almost a decade of experience, she initially focused on helping women find their own unique style. As her business grew, Lisa discovered her passion for assisting women in the business world and decided to incorporate her background in design. Having trained in printed textile design and graphics, she found herself using her artistic skills not only for herself but also for others who sought her help in creating their own personal brand.

Lisa firmly believes that in today’s digital age, our online presence, including social media and other platforms, serves as our virtual shop window. It is through these channels that we communicate who we are and leave a lasting impression on others. Acknowledging that people form judgments within a remarkably short span of time, Lisa conducted extensive research on first impressions, finding that it takes just one-tenth of a second to make an impact.

Lisa Newport passionately dedicates herself to empowering women in business to curate an authentic and compelling online presence that represents and showcases their personal and professional achievements.

In a wide-ranging discussion, Lisa and I talked about:

Continue reading

Growing A Gamified Employee Learning Platform – with Kalina Trajanoska from Coach Microlearning

In the most recent episode of A Better HR Business show, Ben spoke with Kalina Trajanoska, Co-Founder & CEO at Coach Microlearning, a gamified employee learning platform based in Macedonia.

Kalina

Kalina and her team recognized the challenges faced by companies when it comes to training employees effectively and engagingly. Unlike traditional methods that rely on lengthy presentations or documentation, Coach Microlearning takes a different approach. The platform leverages the power of microlearning, presenting information through content-based learning games.

The beauty of Coach Microlearning lies in its simplicity and personalization. Employees utilize a mobile app that prompts them with questions based on their specific learning needs. They earn points for correct answers and receive immediate feedback on incorrect responses. This gamified approach not only increases engagement but also allows employees to learn at their own pace.

The platform goes a step further by leveraging advanced technology to detect knowledge gaps and deliver targeted learning materials to fill those gaps. It’s a personalized learning experience without the need for L&D professionals to manually create learning paths.

The impact of Coach Microlearning extends beyond mere knowledge acquisition. The platform is designed to enhance employee performance and contribute to key business outcomes. Whether it’s boosting sales, reducing workplace accidents, or improving overall productivity, Coach Microlearning aligns training with organizational goals.

In a wide-ranging discussion, Kalina and I talked about:

Continue reading

How To Improve Your Google Ads PPC Campaign To Acquire More Human Resources Clients

Wondering how to improve your Google Adwords (now Google Ads) PPC campaign or even whether to run one at all in order to find more HR consulting clients?

With all the talk of Snapchat, Instagram, or Facebook algorithm changes, people sometimes forget what a powerful channel Google Adwords can be.

However, things can go wrong. Very wrong.

  • Cost Per Click can go through the roof.
  • Visits may not convert.
  • Bad keyword planning may cause havoc with your Google Adwords return on investment.

Don’t believe me?

I once did an audit of a B2B PPC campaign only to discover that one of the search terms costing clicks was something to do with the boy band, One Direction

Now that’s Broad Match gone awry . . .

How To Improve Your Google Adwords PPC Campaign

In order to help you get a better return on investment from your Adwords spend, let’s work through a set of key questions that will help you improve your Google Adwords PPC campaign performance.

Here are the questions: 

  1. Is Google Adwords still worth doing now that LinkedIn and Facebook have improved their advertising platforms?
  2. How to choose the right keywords?
  3. What is the ideal campaign structure? Anything to watch out for?
  4. Should ad extensions be used?
  5. How to fix an expensive, under-performing PPC campaign?
  6. Any special suggestions for HR consultants and HR tech companies? 

Let’s get into it . . . 

Continue reading

Growing A Holistic Menopause Care Program For Women In Your Organization – with Amita Sharma from NourishDoc

In the most recent episode of A Better HR Business show, Ben spoke with Amita Sharma, co-founder of NourishDoc, a holistic platform focused on supporting women through peri-menopause and beyond for physical wellness and emotional support.

Amita Sharma

In the context of supporting women in the workforce, menopause, often shrouded in stigma and taboo, has been overlooked in wellness initiatives.

With over 50% of women in the workforce and significant absenteeism rates, addressing menopause-related challenges is crucial. NourishDoc offers comprehensive support for women throughout their peri-menopausal journey, partnering with culturally sensitive experts to provide digital access to lifestyle management programs and personalized coaching, ultimately empowering women to thrive both in their careers and personal lives.

NourishDoc’s program, which is based on holistic therapies and supported by over 3000 global experts, offers bite-sized videos, quizzes, and infographics to empower women to take control of their well-being. The inclusion of health coaches and regular interventions from various specialists ensures a personalized and comprehensive approach. Subscriptions are available for 3 months, 6 months, or a year, allowing ample time for meaningful lifestyle changes to take effect.

What sets NourishDoc apart is its commitment to partnership marketing. HR service companies can now join forces with NourishDoc to offer this innovative menopause care program to their clients. This not only helps bridge the gap in health equity for women aged 35 and above but also provides an essential wellness service to corporations who understand the importance of supporting their employees through all stages of life.

In a wide-ranging discussion, Amita and Ben talked about:

Continue reading

Growing A Workplace Leadership Consultancy – with Paul Falcone

Ben was delighted to be joined on the A Better HR Business show by Paul Falcone, a renowned expert on effective hiring, performance management, and leadership development, specializing in helping companies build higher-performing leadership teams.

Paul Falcone

Paul spent the last three decades in human resources executive roles at organizations including Nickelodeon, Paramount Pictures, NBCUniversal, Time Warner, and City of Hope Cancer Center Hospital. He is also a bestselling HarperCollins Leadership, SHRM, and American Management Association author and long-term contributor to HR Magazine.

Now, Paul is working directly with organizations of all sizes to help them build effective leadership and management teams. His personalized solutions let you build your ideal customized program, from one-time keynote speeches and webinars to ongoing coaching and training for individuals and teams.

Continue reading
« Older posts Newer posts »

© 2024 Get More HR Clients

Theme by Anders NorenUp ↑

+ +