The world of work has changed so much in recent times so I was delighted to be joined on the A Better HR Business show by Adrien Aubry, the Chief Business Officer & Co-founder of Tribalee, a team building platform which is helping re-shape the workplace.
Tribalee cleverly and automatically organises regular virtual & in-person mini internal networking events for companies and their staff.
I spoke with Adrien about what Tribalee does, who it helps, and how the team is growing the business.
Penny Morgan is the Founder and CEO of Care Free HR Solutions and she helps organizations leverage HR technology to increase process efficiencies throughout the entire employee life cycle and to move HR from a tactical to a strategic business partner.
Wondering how to improve your Google Adwords (now Google Ads) PPC campaign or even whether to run one at all in order to find more HR consulting clients?
With all the talk of Snapchat, Instagram, or Facebook algorithm changes, people sometimes forget what a powerful channel Google Adwords can be.
If you’d like a free discussion about your Google Ads campaign and some advice on how to reduce your costs while bringing in more new clients, visit the PPC Marketing For HR Companies page.
However, things can go wrong. Very wrong.
Cost Per Click can go through the roof.
Visits may not convert.
Bad keyword planning may cause havoc with your Google Adwords return on investment.
Don’t believe me? I once did an audit of a B2B PPC campaign only to discover that one of the search terms costing clicks was something to do with the boy band, One Direction. Now that’s Broad Match gone awry . . .
How To Improve Your Google Adwords PPC Campaign
In order to help you get a better return on investment from your Adwords spend, let’s work through a set of key questions that will help you improve your Google Adwords PPC campaign performance.
Here are the questions:
Is Google Adwords still worth doing now that LinkedIn and Facebook have improved their advertising platforms?
How to choose the right keywords?
What is the ideal campaign structure? Anything to watch out for?
Should ad extensions be used?
How to fix an expensive, under-performing PPC campaign?
Any special suggestions for HR consultants and HR tech companies?
Talk about turning lemons into lemonade! Michael Alexis from TeamBuilding.com has a fascinating story. He joined me on the A Better HR Business show to talk about how the global pandemic led to a rapid re-think of his online team building business and how he, his co-founder, and the team are busy growing it now.
Abilitie is a virtual experiential learning company that develops award-winning corporate leadership development and mini-MBA programs for rising leaders and executives around the world.
With 40+ Fortune 500 clients including Marriott, Coca-Cola, GE, and Southwest Airlines, and programs delivered in over 30 countries, Abilitie is a rapidly growing leader in the leadership development and executive education market.
Abilitie’s VP of Strategy, Matthew Confer, joined me on the A Better HR Business show to talk about the business, their clients, and their growth plans, and much more.
Rachel Barker recently stepped-up her HR consulting business to the next level and I really love the way she’s gone about it.
Rachel helps leaders in the performing arts to successfully manage their people and create better organisations.
During the course of our discussion, I asked Rachel:
Tell us a little about your background and led you to launch your own consulting business? How did it feel?
What consulting kind of consulting services do you provide and to whom?
Most people who are employed in some sort of HR-related role, when they decide to start their own consultancy they go very broad and very generic. I love the fact that you’ve decided to focus on a particular niche. Why did you choose a narrow area and was it a big or scary decision?
What’s your advice to other consultants who are trying to find their niche or focus point?
What are your plans for getting new clients?
What do you see coming down the road for HR and the world of work and how should listeners get prepared for these changes?
As you know, we’re going through some very challenging times. People are being laid off around the world without warning and, in many cases, without any support.
Downsizing, retrenchment, call it what you will – the whole area of redundacy is fraught with danger and painful emotion.
However, it doesn’t all have to be doom and gloom. My recent podcast guest, Jamie Getgood, has helped build strategies that have revolutionised and streamlined the redundancy process.
These strategies help protect the company from legal fallout, protect the brand from negative press, engage and support leaders and, best of all, the strategies help the people involved. These are people with families, children, mortgages and bills who need to transition through this difficult process.
Jamie helped General Motors Holden, one of Australia’s largest car manufacturers, through closure of its operations in Australia and he was a leading voice in the closure of the whole industry.
Jamie has also won several awards for his service and we discussed: