Amit Mishra is a good luck charm for tech companies (find out why in this episode).

Amit Mishra - A Better HR Business

Amit is the CEO and Co-Founder of the highly successful online skills assessment company, Interview Mocha.

Interview Mocha is a leading provider of online assessment software for pre-employment skill testing.

The company serves over 1000 clients across the world.

The platform offers over 1500 skill assessments across all the major fields.

I spoke with Amit about how he and the founding team started Interview Mocha, about the future of HR, growing an HR Tech company, and much more.

Amit and I discussed:

✔️ 00:54 – My take on how Amit is a lucky charm for tech companies 🙂

✔️ 03:41 – Getting into the Microsoft venture accelerator and identifying the main problem Interview Mocha would solve.

✔️ 05:29 – Validating the idea in the market.

✔️ 06:53 – Creating the marketing engine.

✔️ 08:05 – Moving up the value chain.

✔️ 13:20 – Marketing first; product next.

✔️ 17:31 – The world of work is changing rapidly.

✔️ 22:09 – Crowdsourcing skills assessments for the platform.

✔️ 24:07 – The role of SEO in the marketing engine.

✔️ 25:50 – Advertising on LinkedIn.

✔️ 26:58 – HR Tech partnerships.

✔️ 28:50 – What’s coming down the line in the world of HR?

For more, visit:

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Over to Amit . . .

Growing An HR Tech Company – Interview Mocha

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About The ‘A Better HR Business’ Podcast

I write the Get More HR Clients blog on marketing for HR consultants and marketing for HR Tech companies as a former HR professional who has moved across to the marketing side of business.

In my HR marketing podcast, I talk with different HR consultants and HR tech companies from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction.

If you have questions you want me to ask me about growing an HR consultancy or marketing for HR tech companies, just let me know or visit the HR marketing agency page.

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Enjoy the show!

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